- Disney Junior Ratings Highlights for February 14 – 20, 2011
February 23, 2011 | In its premiere week, Disney Junior delivered Disney Channel’s best ratings ever in the daypart among Kids 2-5 (474,000/2.8 rating) and Boys 2-5 (262,000/3.0 rating), and posted the second-best weekly ratings ever among Girls 2-5 (212,000/2.6 rating).
- Disney Junior Presents “Imagination Movers in Concert” Primetime Special March 6 on Disney Channel
February 17, 2011 | Disney Junior, the new multiplatform destination for kids age 2-7, will present "Imagination Movers in Concert," a 45-minute primetime special featuring more than a dozen songs from the Emmy Award-winning "Imagination Movers" television series. Premiering during Mardi Gras week, SUNDAY, MARCH 6 (6:00 p.m., ET/PT) on Disney Channel, the concert was filmed before a sold-out crowd at the Lakefront Arena in the Movers' hometown of New Orleans. The special includes appearances by series guest stars Joey Fatone (*NSYNC) and Duff Goldman (Food Network's "Ace of Cakes"), along with Nina and Warehouse Mouse.
- Disney Junior First Day Ratings Report
February 15, 2011 | Reflecting the Disney brand essence with contemporary and classic stories and characters generations have a strong emotional connection to, the launch of Disney Junior, Disney Channel’s new, multiplatform brand devoted to kids 2-7 and their families, delivered impressive double-digit percent gains over year-ago daypart averages, driven by the record-setting series debut of “Jake and the Never Land Pirates” and classic favorite “Mickey Mouse Clubhouse.”
- Disney Junior Launches Monday on Disney Channel
February 11, 2011 | Disney Channel will rebrand their preschool programming block, Playhouse Disney, to Disney Junior starting Monday morning. The launch line-up follows...
- Disney Junior Launches February 14 With Premiere of “Jake and the Never Land Pirates”
January 10, 2011 | Disney Junior, a new multiplatform destination for kids age 2-7, one that reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary, will debut Monday, February 14 (8:30 a.m., ET/PT), anchored by the new animated series “Jake and the Never Land Pirates.” Five other new series also join the Disney Junior schedule: the short form titles “Mickey Mousekersize,” “Special Agent Oso: Three Healthy Steps” (supporting Disney’s Magic of Healthy Living initiative) and “A Poem Is…” (narrated by Jennifer Garner and Katie Holmes, among other familiar voices), and full length series “Babar and the Adventures of Badou” and “Tinga Tinga Tales.” Viewers’ current favorites, “Mickey Mouse Clubhouse,” “Handy Manny,” “Special Agent Oso,” “Jungle Junction” and “Imagination Movers,” will also be seen on Disney Junior.
- Disney Junior to Debut in February 2011 on Disney Channel
November 5, 2010 | In February 2011, Disney Channel will debut Disney Junior, a new multiplatform brand devoted to children ages 2-7 and their families, it was announced today by Carolina Lightcap, president, Disney Channels Worldwide. Disney Junior will invite parents and grandparents to join their children in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and developmental themes. Disney Junior will launch content across the daily television block on Disney Channel, an integrated website, VOD, mobile and paid download platforms.
- Disney Renews “Mickey Mouse Clubhouse” for Fourth Season on Disney Junior
July 19, 2010 | Disney has ordered a fourth season of its #1 series for preschoolers, “Mickey Mouse Clubhouse.” Consisting of 13 new episodes and nine extended specials, Season Four will premiere on the recently announced Disney Junior, a new television and online brand and, ultimately, a re-branded 24-hour basic cable/satellite channel devoted to preschool-age children around the world.
- Playhouse Disney Rebrands as Disney Junior in 2011, Becomes Full Channel in 2012
May 26, 2010 | Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.
