- Playhouse Disney Rebrands as Disney Junior in 2011, Becomes Full Channel in 2012
May 26, 2010 | Disney/ABC Television Group will launch Disney Junior, a new multiplatform brand and 24-hour basic cable/satellite channel and online site devoted to preschool-age children. Scheduled to debut in the U.S. in 2012, Disney Junior will invite mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, both classic and new, while incorporating specific learning and development themes designed for kids age 2-7.
- Disney Channel Ratings Highlights for May 17 – 23, 2010
May 25, 2010 | Boasting the week’s Top 2 telecasts in Tweens 9-14 with “Good Luck Charlie” and “Sonny With a Chance,” Disney Channel was TV’s No. 1 network in Total Day for the 4th consecutive week in the key demo (472,000/1.9 rating – tie).
- Disney Channel Orders New Dance-Filled Buddy Comedy Series, “Shake It Up!”
May 21, 2010 | Disney Channel has ordered “Shake It Up!,” a buddy comedy centered around a teen dance show, created by Chris Thompson (“Laverne and Shirley,” “Bosom Buddies,” “The Naked Truth,” “Action”) and executive-produced by Thompson and Rob Lotterstein (“The War at Home,” “Ellen”). It stars 12-year-old Bella Thorne (“Big Love”) and 13-year-old Zendaya. The multi-camera series will begin production in Hollywood, California, in July for a scheduled Fall 2010 premiere on Disney Channel. The announcement was made today by Gary Marsh, president, Entertainment, and chief creative officer, Disney Channels Worldwide.
- Sunday 5/16 Cable Ratings: “Good Luck Charlie” Leads, Repeats of “iCarly” and “Big Time Rush” Score Well
May 18, 2010 | Sunday’s new episode of Good Luck Charlie on Disney Channel scored 3.7 million viewers and a 4.9 kids 2-11 rating. Repeats of iCarly and Big Time Rush on Nickelodeon did well. iCarly scored 3.1 million viewers and a 4.1 kids 2-11 demo. Big Time Rush scored 2.6 million viewers and a 3.6 kids 2-11 demo. Only Nickelodeon can repeat so well.
- Disney Channel Ratings Highlights for May 10 – 16, 2010
May 18, 2010 | Disney Channel was TV’s No. 1 network in Total Day for the 3rd straight week in Tweens 9-14 (464,000/1.9 rating), and ranked No. 1 in Prime in Kids 6-11 (1.0 million/4.1 rating) and Tweens 9-14 (832,000/3.4 rating). In Prime, this week marked the net’s 263rd consecutive win in Kids 6-11, and its 259th victory out of 260 weeks in Tweens 9-14.
- Friday 5/14 Cable Ratings: Disney Channel Premieres Dominate, “Generator Rex” Improves on “Ben 10″
May 17, 2010 | Disney Channel dominated the ratings for Friday night. Disney had new episodes of The Suite Life on Deck, Wizards of Waverly Place and Phineas and Ferb. All three series posted over 3 million viewers and over 4.0 rating in the kids 2-11 demo. On Cartoon Network, a new episode of Generator Rex posted gains over lead-in Ben 10: Ultimate Alien, which was also new. Travis Yanan also included a repeat of VICTORiOUS in his report, which was a repeat at 8pm and posted 2.7 million viewers and 3.8 kids 2-11 demo. That’s pretty good for a repeat.
- Disney Channel Premieres “16 Wishes” on Friday, June 25
May 13, 2010 | The world premiere of "16 Wishes," starring Debby Ryan ("The Suite Life on Deck"), is set for FRIDAY, JUNE 25 (8:00 p.m., ET/PT) on Disney Channel. The movie follows Abby Jensen (played by Ryan), a teenager who can't wait to grow up, and when she’s handed the chance to make all her wishes come true, quickly learns the importance of being careful what you wish for.
- Disney Channel Ratings Highlights for May 3 – 9, 2010
May 11, 2010 | Boasting the week’s No. 1 TV telecast in Tweens 9-14 with “Good Luck Charlie,” Disney Channel was the No. 1 network in Total Day for the 2nd consecutive week in the key demo (443,000/1.8 rating – tie). In Prime, Disney Channel was cable’s No. 1 network in Kids 6-11 (906,000/3.7 rating), Tweens 9-14 (767,000/3.1 rating) and Kids 6-14 (1.2 million/3.3 rating). This week marked the net’s 262nd consecutive win in Kids 6-11 and 259th straight win in Kids 6-14, with the streak at 258 out of 259 weeks with Tweens 9-14.
- Friday 5/7 Cable Ratings: Ben 10 Higher Than Generator Rex, Wizards of Waverly Place Top of the Night
May 11, 2010 | Thanks to Travis Yanan at PIFeedback.com, we have Friday, May 7 cable ratings. For the first time, Ben 10: Ultimate Alien beat Generator Rex in both total viewers and the kids 2-11 demo. Nickelodeon had no new episodes on Friday, as all their premieres were on Saturday last week. Wizards of Waverly Place (8:30pm, Disney […]
- Disney Channel Premieres “JONAS L.A.” (“JONAS” Season 2) on Sunday, June 20
May 5, 2010 | via Disney Channel press release: THEY LOVE L.A.! KEVIN, JOE AND NICK SET OUT FOR A SUMMER OF FUN IN THE CITY OF ANGELS WITH THE SEASON PREMIERE OF “JONAS L.A.,” SUNDAY, JUNE 20 ON DISNEY CHANNEL New Jonas Brothers music, a new So-Cal setting and a new serialized comedy format mark Season Two of […]
