- Friday 8/20 Cable Ratings: “Big Time Rush” Season Finale Falls Behind New “Suite Life” and “Wizards”
August 23, 2010 | The premiere of Big Time Rush’s one-hour finale, “Big Time Concert,” scored 3.342 million viewers, coming in behind new episodes of The Suite Life on Deck (4.026 million) and Wizards of Waverly Place (3.746 million) in total viewers. With kids 2-11, Big Time Rush was first with a 4.7/19, followed by Suite Life with a 4.6/20 and Wizards with 4.3/17. The teens 12-17 demo had Suite Life first (3.4/18), Wizards second (3.3/16) and Big Time Rush third (2.6/12).
- Disney Channel Ratings Highlights for August 9 – 15, 2010
August 17, 2010 | In Total Day*, Disney Channel ranked as the week’s No. 1 TV network among Kids 6-11 (881,000/3.6 rating) and Tweens 9-14 (712,000/2.9 rating), topping runner-up Nickelodeon by a solid 14% in the Tweens demo (712,000 vs. 623,000). This marked the 2nd consecutive week Disney Channel outranked Nickelodeon among Kids 6-11 (881,000 vs. 835,000) and the 9th straight week with Tweens 9-14.
- The 79th Disney Channel Original Movie “Den Brother” Scores 3.75 Million Viewers
August 16, 2010 | Powered by the premiere of the channel’s 79th original movie “Den Brother,” Disney Channel stood as Friday’s No. 1 TV network for the entire day in Kids 6-11 (922,000/3.8 rating) and Tweens 9-14 (775,000/3.2 rating).
- Disney Channel’s “Hannah Montana” Honors Military Families With New Episode on August 22
August 16, 2010 | Disney Channel's "Hannah Montana" honors military families with a touching episode that includes cameo appearances by real families of the armed services and two new Hannah Montana songs, the heartfelt ballad "Been Here All Along" and the upbeat "I'm Still Good," a performance interspersed with greetings from military families to their deployed loved ones. The "Hannah Montana Forever Family Salute" premieres SUNDAY, AUGUST 22 (8:00-8:30 p.m., ET/PT). Forty special messages from military families will air throughout the evening (8:00-9:30 p.m., ET/PT) and will be available with the episode at DisneyChannel.com/Salute.
- Disney Channel Ratings Highlights for August 2 – 8, 2010
August 10, 2010 | In Total Day*, Disney Channel was TV’s No. 1 network in Kids 6-11 (870,000/3.5 rating) and Tweens 9-14 (729,000/3.0 rating), topping runner-up Nickelodeon (729,000 vs. 670,000) for the 8th week in a row in the Tweens demo.
- Disney Channel Premieres “Camp Rock 2: The Final Jam” on Friday, September 3
August 9, 2010 | The premiere of Disney’s exhilarating rock ‘n roll musical “Camp Rock 2: The Final Jam,” starring Demi Lovato and Jonas Brothers, will be presented across Labor Day weekend with four event telecasts -– each celebrating music and dance with a storyline that suggests life is about the way you play. The fun for kids, tweens and families begins FRIDAY, SEPTEMBER 3 and goes through MONDAY, SEPTEMBER 6 (8:00 p.m., ET/PT, each night) on Disney Channel. An extended edition of the movie, featuring two exclusive new music numbers, will be available on Disney Blu-ray Combo Pack and DVD on Tuesday, September 7.
- Production Has Begun On A New Disney Channel Original Movie, “Lemonade Mouth”
August 4, 2010 | Production has begun in Albuquerque, New Mexico, on the music-driven “Lemonade Mouth,” a Disney Channel Original Movie that tells kids and tweens that building your confidence rocks and finding your destiny rules. The story follows five disparate high school students who meet in detention, realize they are destined to rock, and ultimately form a band that becomes a champion for students sidelined by the high school elite. The blockbuster Disney Channel Original Movie franchise has produced basic cable’s #1 movie with Kids 6-11 and/or Tweens from 2002-09.
- Disney Channel Ratings Highlights for July 26 – August 1, 2010
August 3, 2010 | With 7 of the Week’s Top 10 TV Programs in Kids 6-11 and Tweens 9-14,
Disney Channel is TV’s No. 1 Network in Prime in Key Kids Demos
- July 2010 Becomes Disney Channel’s Most Watched July, 2nd Most-Watched Month Ever
July 27, 2010 | Powered by the season premiere of “Hannah Montana Forever” and series-high performances by “Sonny With a Chance” and “Good Luck Charlie,” July 2010 wrapped as Disney Channel’s most-watched July ever in Total Day in Total Viewers (2.1 million), ranking as the net’s 2nd most-watched month on record, behind only “High School Musical 2”-fueled August 2007. Disney Channel stood as the month’s No. 1 TV network in Total Day in Kids 6-11 (837,000/3.4 rating) and Tweens 9-14 (730,000/3.0 rating), topping runner-up Nickelodeon by 9% (837,000 vs. 769,000) and by a huge 26% (730,000 vs. 581,000), respectively.
- Disney Channel Ratings Highlights for July 12 – 18, 2010
July 20, 2010 | Disney Channel was the week’s No. 1 TV network in Total Day in Tweens 9-14 (789,000/3.2 rating) for the 5th week running, and in Kids 6-11 (893,000/3.6 rating) for the 3rd consecutive week. In Prime, Disney Channel remains TV’s No. 1 network in Kids 6-11 (1.3 million/5.2 rating) for the 272nd consecutive week, and with the streak at 269 out of 272 weeks, in Tweens 9-14 (1.0 million/4.3 rating).
