- Friday 2/18 Cable Ratings: “Wizards” Over 5 Million, “Star Wars” Under 2 Million
February 22, 2011 | Friday’s new hour-long episode of Wizards of Waverly Place on Disney Channel scored over 5 million total viewers, up from the previous week’s episode that was under 3 million. However, Star Wars: The Clone Wars on Cartoon Network was down under 2 million, where in recent weeks it has been over.
- Disney Junior Presents “Imagination Movers in Concert” Primetime Special March 6 on Disney Channel
February 17, 2011 | Disney Junior, the new multiplatform destination for kids age 2-7, will present "Imagination Movers in Concert," a 45-minute primetime special featuring more than a dozen songs from the Emmy Award-winning "Imagination Movers" television series. Premiering during Mardi Gras week, SUNDAY, MARCH 6 (6:00 p.m., ET/PT) on Disney Channel, the concert was filmed before a sold-out crowd at the Lakefront Arena in the Movers' hometown of New Orleans. The special includes appearances by series guest stars Joey Fatone (*NSYNC) and Duff Goldman (Food Network's "Ace of Cakes"), along with Nina and Warehouse Mouse.
- Disney Channel Casts Pilot for “Madison High”, a “High School Musical” Spin-Off TV Series
February 17, 2011 | A favorite star from “High School Musical” will be joined by six multitalented performers in a new music and dance-driven comedy pilot, “Madison High” (working title). The series pilot introduces a troupe of theater students led by the melodramatic drama teacher Ms. Darbus, a beloved character from the cultural sensation “High School Musical.” Production on the pilot begins in March in consideration for a Disney Channel series to premiere in early 2012.
- Disney Junior First Day Ratings Report
February 15, 2011 | Reflecting the Disney brand essence with contemporary and classic stories and characters generations have a strong emotional connection to, the launch of Disney Junior, Disney Channel’s new, multiplatform brand devoted to kids 2-7 and their families, delivered impressive double-digit percent gains over year-ago daypart averages, driven by the record-setting series debut of “Jake and the Never Land Pirates” and classic favorite “Mickey Mouse Clubhouse.”
- Season Three of “Phineas and Ferb” Premieres March 4 on Disney Channel
February 15, 2011 | The smart, sophisticated and good-natured comedy of Disney's "Phineas and Ferb" continues to attract famous fans who've recorded guest roles for the Emmy-winning animated series' third season, premiering FRIDAY, MARCH 4 (9:00 p.m., ET/PT) on Disney Channel. The series is also seen on Disney XD.
- Disney Junior Launches Monday on Disney Channel
February 11, 2011 | Disney Channel will rebrand their preschool programming block, Playhouse Disney, to Disney Junior starting Monday morning. The launch line-up follows...
- Cookie Jar’s The Jar Producing Shows for The Hub, TeenNick and Disney Channel
February 9, 2011 | Deadline.com reports that Cookie Jar Entertainment is developing several primetime series for various U.S. and Canadian networks.
- “The Suite Life Movie” Premieres March 25 on Disney Channel
February 3, 2011 | Television's popular teen twins Zack and Cody, the longest running continuous characters on Disney Channel, are at the center of the comedy and adventure in the third iteration of their powerhouse "Suite Life" franchise, "The Suite Life Movie," premiering FRIDAY, MARCH 25 (8:00 p.m., ET/PT) as part of the hugely successful Disney Channel Original Movie franchise. Reprising their series roles are Dylan Sprouse and Cole Sprouse, who also executive-produce the movie, Brenda Song (of the Golden Globe-winning and Academy Award-nominated film "The Social Network"), Debby Ryan, Matthew Timmons and Phill Lewis.
- Nickelodeon and Disney Channel Make Last-Minute Snow Day Schedule Changes
February 1, 2011 | Disney Channel already made some last-minute schedules changed today, adding in extra airings of their sitcoms from 9 a.m. to 2 p.m., replacing their preschool programming during that time. Now, both Disney Channel and Nickelodeon have altered their schedules for tomorrow due to the nearly two dozen states that will be hit with a snow […]
- Disney Channel Ratings Highlights for January 2011
February 1, 2011 | Boasting TV’s Top 10 scripted telecasts fronted my multiple telecasts of “Good Luck Charlie,” “Shake It Up” and “The Suite Life on Deck,” Disney Channel ranked as TV’s No. 1 network in Total Day for the 9th consecutive month among Tweens 9-14 (549,000/2.3 rating), delivering its largest January audience on record in the target demo, as well as among Total Viewers (1.81 million) and Kids 6-11 (673,000/2.7 rating). Impressively, January 11 became the channel’s most-watched non-summer month in its history in the same key demographics. Year to year, Disney Channel posted solid double-digit percent gains in Kids 6-11 (+12% - 673,000 vs. 600,000) and Tweens 9-14 (+10% - 549,000 vs. 499,000).
