Nick, Disney, Cartoon Down In Total Day Viewers for 2014
It was a downward trend for 33 of the top 40 cable TV networks in 2014 with total day, total viewers. All but one of the networks we cover was down year-to-year.
Nickelodeon was at the top of list for the year, but was down 14% (1.513M vs. 1.769M for 2013). Disney Channel took a steeper decline. They were #2 overall for 2014 but where down 19% from the year before (1.397M vs. 1.724M). Cartoon Network tied for 7th place overall for the year but was down 5% (1.016M vs. 1.066M). Nick at Nite was in ninth and feel 13% (916K vs. 1.058M).
Disney Junior was the only network we cover that made the top 40 cable networks in total day, total viewers list with a gain over 2013. For 2014, the 24/7 preschooler network averaged 480,000 total viewers. That was an 18% gain over 2013’s 407,000 viewers. Nick Jr. on the other hand was down 6% with 311,000 viewers over 2013’s 331,000.
Lastly, of the networks we cover, Disney XD was in 38th place with a 13% drop from 2013 (295K vs. 339K).
Nicktoons, TeenNick and Boomerang didn’t rank in cable’s top 40 networks with total day, total viewers.