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[via press release]

NICKELODEON CLINCHES MONTHLY WIN WITH KIDS

SPONGEBOB SQUAREPANTS AND NEW LIVE-ACTION HITS NICKY, RICKY, DICKY & DAWN
AND HENRY DANGER ARE NET’S TOP PERFORMING SHOWS

NEW YORK – Oct. 28, 2014 – Nickelodeon closed the month of October as the top basic cable network in total day with Kids 2-11 (2.0/617K), driven by solid performances from its hit animation and live-action rosters.

The network’s top animated series for the month with Kids 2-11 was SpongeBob SquarePants (3.6/1.1M), followed by Sanjay and Craig which averaged a 3.3/1.0M. Also, Nicky, Ricky, Dicky and Dawn (4.1/790K) and Henry Danger (4.0/755K) were Nickelodeon’s top performing live-action series with Kids 6-11 in October.

With Kids 2-5, Nickelodeon’s PAW Patrol (4.2/508K), Blaze and the Monster Machines (4.0/480K) and Team Umizoomi (3.9/469K) were the network’s top preschool shows, respectively.

Additionally, Nickelodeon capped off the month of October with a weekly win (10/20/14-10/26/14), securing the number-one spot on basic cable in total day with Kids 2-11 (2.0/628K). SpongeBob SquarePants was the week’s top-ranked animated kids program with total viewers across cable TV, scoring 2.2M P2+. Also, PAW Patrol landed as the top preschool series with Kids 2-5, averaging a 6.0/719K.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).