Disney Channel’s “How to Build a Better Boy” Premieres to 4.6 Million Viewers
via press release:
FRIDAY’S DISNEY CHANNEL ORIGINAL MOVIE “HOW TO BUILD A BETTER BOY” ATTRACTS 4.6 MILLION TOTAL VIEWERS AND 2.5 MILLION KIDS 2-11 IN TELEVISION PREMIERE AND IS MOST-VIEWED PROGRAMMING EVENT EVER ON WATCH DISNEY APP WITH OVER ONE MILLION VIEWS LAST WEEK
“GIRL MEETS WORLD” DELIVERS ITS #2 TELECAST ON RECORD
The Friday, August 15 (8:00 p.m.) premiere of the Disney Channel Original Movie “How to Build a Better Boy,” headlined by Disney Channel and Disney XD sitcom stars China Anne McClain (“A.N.T. Farm”) and Kelli Berglund (“Lab Rats”), delivered 4.6 million Total Viewers, ranking as Friday’s #1 cable TV telecast and the #1 TV telecastamong Kids 2-11 (2.5 million/6.2 rating), Kids 6-11 (1.9 million/8.2 rating) and Tweens 9-14 (1.7 million/7.1 rating).
Leading out of the movie, “Girl Meets World” (9:45 p.m.) delivered its #2 telecast on record, ranking as Friday’s #2 cable TV telecast in Total Viewers (4.1 million) and TV’s #2 telecast across Kids 2-11 (1.9 million/4.9 rating), Kids 6-11 (1.6 million/6.5 rating) and Tweens (1.5 million/6.4 rating).
During its pre-linear television launch on the popular WATCH Disney Channel app, “How to Build a Better Boy” generated over 1 million video views over seven days, making it the app’s #1 event to date.
The movie tells the story of two tech whizzes, Mae and Gabby, who computer-program the perfect boy and in the process trigger a national incident. It also stars Marshall Williams (contestant in “Canadian Idol”) as Albert; Noah Centineo (“Austin & Ally”) as Mae’s crush, Jaden Stark; Ashley Argota (“True Jackson, VP,” “Lab Rats”) as Mae’s arch-nemesis, Nevaeh Barnes; Matt Shively (“True Jackson, VP,” “Jessie”) as Mae’s brother, Bart Hartley; and Roger Bart (“Revenge”) as Mae’s father, James Hartley.
“How to Build a Better Boy” was directed by DGA Award-winner Paul Hoen (“Let It Shine,” “Camp Rock 2: The Final Jam”) and executive-produceded by Robin Schorr (“Food, Inc.,” “The Pretty One”) and Adam Kossack. It is co-executive-produced by Dan Seligmann and Chris Ferguson, and was written by Jason Mayland (“Space Chimps”). It is a production of Princessa Productions, Ltd. and Schorr Pictures.
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable and satellite in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
Source: NTI, U.S. ratings, 8/15/14. 2014 to date: 12/31/13 – 8/15/14, Live + Same Day. Digital: Omniture.