“Cloud 9” and “I Didn’t Do It” Premiere Ratings
via Disney Channel press release:
Disney Channel Original Movie “Cloud 9” Captures Gold With 5 Million
Total Viewers, Is the #1 TV Movie of the Season Across Major Youth Demos, and the #2 TV Telecast Overall Season to Date Among Kids 2-11 and Kids 6-11
Original Comedy Series “I Didn’t Do It” Garners Nearly 4 Million Total
Viewers and Ranks as Friday’s #2 TV Telecast Across Target Kids and Tweens
First Look at New Game Show “Win, Lose or Draw” Attracts Close to 3 Million Total Viewers, Easily Dominates its TV Time Period Across Key Kid Demos
Friday, January 17, 2014
Powered by the premiere of Disney Channel Original Movie “Cloud 9,” the debut of comedy series “I Didn’t Do It” and a first look at upcoming competition series “Win, Lose or Draw,” Disney Channel ranked as Friday’s #1 cable TV network in Prime in Total Viewers (3.9 million) and TV’s #1 network across Kids 2-11 (2.1 million/5.3 rating), Kids 6-11 (1.6 million/6.9 rating) and Tweens 9-14 (1.5 million/6.1 rating).
- At 8 o’clock, the premiere of inspirational competitive snowboarding movie “Cloud 9,” ranked as Friday’s #1 cable TV telecast in Total Viewers (5.0 million) and became the #2 TV telecast season to date in Kids 2-11 (2.6 million/6.7 rating) and Kids 6-11 (2.1 million/9.7 rating) and the #2 cable TV telecast of the season in Tweens (1.8 million/7.3 rating) – behind only “Good Luck Jessie: NYC Christmas” (11/29/13).
- Overall, season to date, Disney Channel is home to the Top 17 cable TV telecasts in Tweens 9-14 and Top 5 live action cable TV telecasts in Kids 6-11.
- At 9:40 p.m., the launch of comedy series “I Didn’t Do It” delivered 3.9 million Total Viewers and stood as Friday’s #2 TV telecast across Kids 2-11 (2.1 million/5.2 rating), Kids 6-11 (1.7 million/7.0 rating) and Tweens 9-14 (1.6 million/6.8 rating).
- At 10:10 p.m., a first-look at upcoming game show “Win, Lose or Draw” was sampled by 2.8 million Total Viewers and was easily TV’s #1 telecast in the time period across Kids 2-11 (1.5 million/3.8 rating), Kids 6-11 (1.2 million/5.1 rating) and Tweens 9-14 (1.3 million/5.5 rating).
Source: NTI, U.S. ratings, Live + Same Day for 1/17/14 and 2013/14 season to date: 9/30/13-1/17/14.