Hour-Long “Lab Rats” Sets Series High, Network Record Ratings on Monday
via Disney XD press release:
Quick Take For Monday, August 5, 2013 – Final National Ratings
All New 1-Hour “Lab Rats” Becomes Disney XD’s #1 Live-Action Telecast Ever
~TV’s #1 Telecast in the Hour in Boys 9-14; Tops Cartoon Network in Kids 6-14
~Posts Time Period Highs in Kids 6-14, Kids 6-11 and Tweens 9-14
“Camp Lakebottom” and “Packages from Planet X” Set Series
Highs in Total Viewers and Across All Target Demos
Monday, August 5, 2013 (8:30 – 10:00 p.m.)
Powered by an all new 1-hour “Lab Rats,” the network’s #1 live-action telecast on record in target demos, and series highs for “Camp Lakebottom” and “Packages from Planet X,” Disney XD soared to its most-watched day of all time in the time period in Kids 6-14 (756,000), Boys 6-14 (449,000), Tweens 9-14 (548,000) and Boys 9-14 (306,000), and 4th-most-watched day ever in Total Viewers (1.12 million)
- At 8:30 p.m., “Lab Rats” became Disney XD’s #1 most-watched live-action telecast in the network’s history in Total Viewers (1.4 million), Boys 6-11 (377,000) and Tweens 9-14 (662,000), highest-rated on record in Kids 6-11 (2.9 rating) and Boys 9-14 (2.9 rating – tie) and hit series highs in Kids 6-14 (914,000/2.6 rating) and Boys 6-14 (519,000/2.9 rating). Moreover, it now stands as the network’s #2 telecast ever in Total Viewers.
- “Lab Rats” ranked as TV’s #1 telecast in the hour in Boys 9-14, and handily beat Cartoon Network in Kids 6-14 (914,000 vs. 768,000), Kids 6-11 (679,000 vs. 611,000) and Tweens 9-14 (662,000 vs. 414,000).
- “Lab Rats” posted Disney XD’s best numbers in the hour in its history in Kids 6-14, Boys 6-14 and Tweens 9-14, and biggest audience with original programming ever in Total Viewers, Kids 6-11, Boys 6-11 and Boys 9-14.
- At 9:30 p.m., “Camp Lakebottom” posted series highs across the board: Total Viewers (697,000), Kids 6-14 (486,000), Boys 6-14 (328,000), Kids 6-11 (356,000), Boys 6-11 (239,000), Tweens 9-14 (353,000) and Boys 9-14 (226,000).
- At 9:45 p.m., “Packages from Planet X” also soared to series highs across the board: Total Viewers (562,000), Kids 6-14 (396,000), Boys 6-14 (290,000), Kids 6-11 (291,000), Boys 6-11 (207,000), Tweens 9-14 (283,000) and Boys 9-14 (205,000).
Source: NTI, U.S. ratings, 8/5/13, Live + Same Day; DXD to date/Toon Disney: 10/1/00-8/5/13).