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via Nickelodeon press release:

NICKELODEON’S JULY PERFORMANCE MARKS 6 STRAIGHT MONTHS OF GROWTH AND 19% INCREASE WITH KIDS

SpongeBob SquarePants is Month’s Top Animated Kids’ Series; Net Wins July with Preschoolers

Nick at Nite is July’s Top Cable Net with W18-49, Posts 63% Gain with Adults

NEW YORK–July 30, 2013–Nickelodeon’s July performance marked the net’s sixth straight month of gains for 2013, with the channel posting double-digit, year-over-year (+19%) growth with K2-11 (3.0/982,000). Nick’s gains were fueled by solid performances from SpongeBob SquarePants, which ranks as the top animated series for the month with K2-11 (4.8/1.6M) and its hit preschool lineup, which netted Nickelodeon the top spot with preschoolers for July (3.2/428K; +42%). Bubble Guppies ranks as Nick’s top preschool series for the month, averaging a 5.0/673K with K2-5. In addition to its monthly gains, Nickelodeon’s preschool block is posting double-digit year to date increases, up +12% with K2-5.

This summer to date, Nickelodeon also has launched three new hit series in a row:

• The live-action series The Haunted Hathaways, which is averaging 2.8M total viewers and a 4.6/1.5M K2-11, 5.4/1.1M K6-11 and 4.2/842K T9-14 since launch (Saturday, July 13, 8:30 p.m. ET/PT). The series lodged triple-digit gains over last year with kids and posted a spirited 3.3 million total viewers for its primetime premiere.

• Sam & Cat, which currently averages 3.2 million total viewers and posts double-digit year over year gains for the net with K2-11 (+32%) and K6-11 (+21%). Sam & Cat nabbed 4.2 million total viewers with its June 8, which also marked the net’s biggest live-action launch in three years.

• Sanjay and Craig, which currently ranks as the top new animated series with boys 2-11 for 2013, is averaging 3 million total viewers per episode and posting year over year gains with K2-11 (+13%) and K6-11 (+23%). The animated hit tallied 3.6 million total viewers for its Saturday, May 25, premiere, driving double-digit gains with kids 2-11 and kids 6-11 and ranking as the number-two kids’ program on all TV for the week (behind only SpongeBob SquarePants).

Additionally, Nick at Nite closed the month as the number-one cable net with W18-49 and posted double-digit gains with A18-49 (+63%) and W18-49 (+61%) over last year.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).