Nickelodeon Ratings Highlights June 17 – 23, 2013
via Nickelodeon press release:
NICKELODEON RATINGS UP NEARLY 20% FOR THE WEEK, POSTS 22 STRAIGHT WEEKS OF GAINS
SpongeBob SquarePants and The Fairly OddParents Top All TV With Kids; New Episodes of Sam & Cat and Sanjay & Craig Draw 3 Million Viewers Each
NEW YORK–June 25, 2013– Fueled by a week of solid ratings performances from its bona fide hit animation slate and the newest additions to its live-action and animation rosters, Nickelodeon continued posting gains this week, scoring its 22nd consecutive week of year-over year gains, garnering a 3.1/1.0 million, up +19% among kids 2-11 and averaging 1.9 million total viewers, an increase of +11%.
Nickelodeon’s SpongeBob SquarePants and The Fairly OddParents topped the charts this week with kids. Number-one SpongeBob SquarePants averaged a 5.6/1.8 million K2-11 and 3.1 million total viewers; and The Fairly OddParents, which ranked as the number-two animated series for the week with K2-11 (behind only SpongeBob SquarePants) averaged a 5.1/1.7 million K2-11 (+46%) and 3.2 million total viewers (up +24%).
Nick’s newest live-action hit Sam & Cat also had a strong showing for the week, winning its Saturday evening timeslot with all kid and tween demos. The half-hour premiere drew 3.1 million total viewers (+86%) and averaged a 5.0/1.7 million with K2-11 (+117%), 5.7/1.1 K6-11 (+90%) and 4.5/925,000 T9-14 (+32%). Additionally, a new Saturday morning episode of Sanjay and Craig drew 3.0 million total viewers and won its time period with kids 2-11, averaging a 4.8/1.6 million K2-11 (+23%).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).