Cartoon Network Ratings Highlights for January 2013
via Turner press notes:
Across January 2013, Cartoon Network ranked as basic cable’s #1 destination for Total Day delivery of boys 9-14. Overall, Total Day delivery of kids 9-14 grew by 3%, compared to January 2012.
Cartoon Network also scored as the #1 TV destination for all boys 2-11, 6-11 & 9-14 on Monday and Thursday nights (7-9 p.m.), while #1 among boys 6-11 on Wednesday nights and #1 among boys 9-14 on Friday nights.
Cartoon Network’s newest original series, the live-action sketch comedy show Incredible Crew (Thursday, 8 p.m.) premiered on Jan. 24, ranking #1 in its time period among all boys 2-11, 6-11 & 9-14. Delivery across all targeted kids and boys demos grew mostly by double digits vs. the 2012 time period—kids 2-11 increased by 6%, kids 6-11 by 19%, kids 9-14 by 16%, boys 2-11 by 19%, boys 6-11 by 26% and boys 9-14 by 18%.
Among the network’s original animated programming, Regular Show (Mondays, 8 p.m.) and Adventure Time (Mondays, 7:30 p.m.) each ranked #1 in their respective timeslots among boys 2-11 & 6-11. Both series earned significant delivery gains in January across all kids and boys demos, ranging between 4% and 24%.
On Saturday Morning, premiere episodes of Pokemon BW: Rival Destinies (8:30 a.m.) and Ben 10: Omniverse (9 a.m.) each ranked #1 among boys 9-14, posting double-digit growth across all kids & boys demos vs. last year, ranging between 12% and 31%. Additionally, original series Star Wars: The Clone Wars (9:30 a.m.) increased all kids and boys deliveries vs. last year’s time period, ranging between 24% and 45%.