“Crash & Bernstein” and “Kickin’ It” Score High Ratings for November 12 Premieres
via Disney XD press release:
Quick Take For Monday, November 12, 2012 – Final National Ratings
“Crash & Bernstein” Scores Series Highs for 2nd Consecutive Week, Posting 4th Straight Week of Gains in Kids 6-14, Kids 6-11 and Kids 2-11
“Kickin’ It” Hits Near 1 1/2 Year-Highs in Total Viewers and Target Kids
Monday, November 12, 2012
Gaining momentum each week, Disney XD’s “Crash & Bernstein” posted series highs in target demos, while lead-in “Kickin’ It” delivered its best telecast in 16 months, with the two series combining to deliver the network’s best numbers in the hour in three months – since 8/13/12.
- At 8 o’clock, “Kickin’ It” recorded its highest ratings in nearly one-and-a-half years in Total Viewers (928,000), Kids 6-14 (664,000), Kids 6-11 (512,000) and Kids 2-11 (604,000) – since 7/25/11 – ranking among the series’ Top 5 original telecasts to date.
- Week-to-week, “Kickin’ It” surged solid double digits in key demos, including by 23% in Total Viewers (928,000 vs. 756,000), by 31% in Kids 6-14 (664,000 vs. 507,000), by 35% in Kids 6-11 (512,000 vs. 378,000), by 12% in Tweens 9-14 (478,000 vs. 427,000) and by 41% in Kids 2-11 (604,000 vs. 427,000).
- At 8:30 p.m., “Crash & Bernstein” delivered growth for the 4th consecutive week, setting series highs for the 2nd straight week in Kids 6-14 (489,000), Kids 6-11 (405,000), Tweens 9-14 (344,000) and Kids 2-11 (479,000), and became the show’s #2 telecast to date in Total Viewers (690,000), Boys 6-14 (271,000), Boys 6-11 (233,000), Boys 9-14 (204,000) and Boys 2-11 (270,000).
- Impressively, “Crash & Bernstein” out-performed its series launch on 10/8/12 across all demos, including by 11% in Kids 6-11 (405,000 vs. 365,000), by 10% in Boys 6-11 (233,000 vs. 212,000) and by 11% in Kids 2-11 (479,000 vs. 433,000).
Source: Nielsen Media Research (Live + Same Day, 11/12/12. Ratings based on national rating unless otherwise noted.