Disney XD Sizzles to Biggest Summer on Record
via Disney XD press release:
Ratings Highlights for Summer 2012 — Final National Ratings
Disney XD Sizzles to Biggest Summer on Record, Boasting #1 Month
Ever in July and 4th Consecutive Summer of Increases in Target Demos
June 22 Airing of PIXAR’s “Toy Story 2” Ranks as Disney XD’s
#2 Telecast on Record in Total Viewers and Kids 2-11
Summer Event “TRYathalon” Reaches Nearly 4 Million Unique
Total Viewers and Over 2.2 Million Unique Kids 2-11
Summer 2012
Disney XD powered to its most-watched summer on record in both Prime and Total Day in Total Viewers and among target kid and boy 6-14, 6-11 and 9-14 demographics, delivering its 4th consecutive summer of increases and its #1 month of all time in July 2012. Contributing to these record levels were original live-action series “Lab Rats,” “Kickin’ It” and “Pair of Kings,” Marvel’s “Avengers: EMH” and “Ultimate Spider-Man,” and high performing PIXAR theatricals “Toy Story 2” and “Finding Nemo.”
- In Total Day, Summer 12 wrapped as Disney XD’s most-watched summer on record in Total Viewers (414,000), Kids 2-11 (240,000), Kids 6-14 (247,000), Boys 6-14 (140,000), Kids 6-11 (190,000), Tweens 9-14 (169,000) and Boys 9-14 (95,000).
- In Prime, Summer 12 ranked as Disney XD’s most-watched summer on record in Total Viewers (448,000), Kids 2-11 (263,000), Kids 6-14 (264,000), Kids 6-11 (208,000), Tweens 9-14 (178,000) and Boys 9-14 (104,000).
Programming Highlights
- Summer event “TRYathalon” (8/13/12), part of ‘Disney’s Magic of Healthy Living,’ premiered as Disney XD’s #1 non-scripted telecast of all time in Kids 6-11 (489,000), Boys 6-11 (220,000) and Tweens 9-14 (417,000), reaching nearly 4 million unique Total Viewers and more than 2.2 unique million Kids 2-11 throughout the week.
- On Friday, June 22, an airing of “Toy Story 2” became the network’s #2 telecast of all time in Total Viewers (1.81 million) and Kids 2-11 (971,000/2.4 rating).
- An original “Lab Rats” (Thursday, 7/12/12) ranked as the series’ #3 telecast to date in Kids 6-14 (674,000), Kids 6-11 (545,000) and Tweens 9-14 (492,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches nearly 80 million households via its basic cable and satellite affiliates.
Source: NTI, U.S. ratings, Summer 12: 5/28/12-8/26/12, most current; Summer 11: 5/30-8/28/11, Live + 7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).