Disney Junior Block Scores Best Summer Ever in Total Viewers, Preschoolers & Moms
via Disney Channel press release:
Ratings Highlights for Summer 2012 – Final National Ratings
Disney Junior’s ‘Yo Ho Let’s Go’ Summer-Long Event on Disney Channel Drives Block to Best Summer Ever in Total Viewers, Preschoolers and Moms
“Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Are Cable TV’s Top 3 Series Across Kids 2-5, Girls 2-5 and Boys 2-5, and the Top 3 Preschool Cable TV Series with Moms
August Marks Block’s 6th Consecutive Month with the #1 Cable TV
Series Among Kids 2-5 and 8th Straight Among Boys 2-5
Disney Junior: Summer 2012 Highlights:
Securing the Top 3 cable TV series across target preschoolers and the Top 3 preschool cable TV series with Moms, Disney Channel’s Disney Junior block set all-time summer highs in Total Viewers (1.70 million), Kids 2-5 (514,000/3.1 rating), Girls 2-5 (260,000/3.2 rating) and Women 18-49 (321,000/0.5 rating). Moreover, the block has delivered the #1 cable TV series in Kids 2-5 for the past 6 consecutive months and for the 8 past straight months in Boys 2-5.
Disney Junior towered over Nickelodeon head to head in the competitive preschool hours by 52% in Total Viewers (1.73 million vs. 1.13 million), by 44% in Kids 2-5 (483,000 vs. 336,000), by 43% in Girls 2-5 (244,000 vs. 171,000), by 45% in Boys 2-5 (240,000 vs. 165,000), and by 33% in Women 18-49 (312,000 vs. 234,000).
- With “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Disney Junior block held the summer’s Top 3 cable TV series in Kids 2-5, Boys 2-5 and Girls 2-5, and the Top 3 preschool cable TV series in Women 18-49:
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.
Source: NTI, U.S. ratings, most current, Summer 2012: 5/28/12 – 8/26/12; Summer 2011: 5/30/11-8/28/11.Competitive Preschool: M-F 7a-10a for 6/25/12-7/8/12; M-F 6a-9a for 7/9/12-7/29/12. Series ranks based on program data.]