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Cartoon Network

Cartoon Network Ratings Highlights for July 2012

NinjaGo: Masters of Spinjitzu

via Turner press notes:

Across July 2012, Cartoon Network ranked as television’s #1 network for Total Day & Early Prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14. Both Total Day and Early Prime delivery grew across kids 9-14—up 12% and 1%, respectively, vs. July 2011.

The second season premiere of Ninjago (Wednesday, July 18, 8 p.m.) ranked as the #1 telecast of the month among all boys 2-11 and boys 6-11. Averaging more than 2.8 million viewers ages 2+, the series posted double and triple-digit delivery gains across all kids and boys demos vs. last year’s time period, ranging between 75% and 139%.

Among its original programming, Annoying Orange (Mondays, 8:30 p.m.) ranked as the #1 program on Monday nights among all boys 2-11, 6-11 & 9-14. Similarly, Total Drama: Revenge of the Island was the #1 program on Tuesday nights among boys 9-14. All Monday night program premieres (7:30-9 p.m.) earned solid average delivery growth among kids 2-11, 6-11 & 9-14 throughout July, ranging between 5% and 25%.

Saturday morning’s (6:30–11 a.m.) presentation of action-adventure programming earned double-digit delivery increases across all kid and boy demos vs. July 2011, ranging between 27% and 36%. Beyblade: Metal Masters (8 a.m.) and Pokémon BW: Rival Destinies (8:30 a.m.) both earned dramatic delivery gains compared with last year. Beyblade: Metal Masters achieved double-digit delivery growth across all demos—between 73% and 92%. Pokémon BW: Rival Destinies scored triple digit gains vs. the previous time period across all target demos, ranging between 115% and 166%.