Disney XD Scores Most Watched Week Ever During July 16 – 22, 2012
via Disney XD press release:
Ratings Highlights for July 16 – 22, 2012
Final National Ratings
Disney XD Delivers #1 Week Ever in Total Day in Total Viewers and
Target Kid Demos, Soaring Over Last Week’s Record Performance
Disney XD
During the week of July 16, 2012, powered by high performing encores of hit series “Lab Rats,” “Pair of Kings” and “Kickin’ It,” Disney XD rocketed over last week’s record deliveries by double-digit percentages in key demos, recording its #1 most-watched week in the network’s history (includes its 10 years as Toon Disney) in Total Day in Total Viewers (515,000), Kids 2-11 (290,000), Boys 2-11 (161,000), Kids 6-14 (313,000), Boys 6-14 (177,000), Kids 6-11 (233,000), Boys 6-11 (129,000), Tweens 9-14 (217,000) and Boys 9-14 (118,000).
- Week to week, Disney XD surged by double-digit percent margins in target demos, including by 11% in Total Viewers (515,000 vs. 463,000), by 13% in Kids 6-14 (313,000 vs. 276,000), by 10% in Kids 6-11 (233,000 vs. 212,000) and by 19% in Tweens 9-14 (217,000 vs. 182,000).
In Prime, this week was Disney XD’s most-watched week on record in Total Viewers (552,000), Kids 2-11 (303,000), Boys 2-11 (174,000), Kids 6-14 (327,000), Boys 6-14 (186,000), Kids 6-11 (247,000) and Tweens 9-14 (227,000), and its #2 week ever in Boys 6-11 (140,000) and Boys 9-14 (124,000).
- Disney XD posted sizeable gains week to week, including by 11% in Total Viewers (552,000 vs. 497,000), by 14% in Kids 6-14 (327,000 vs. 288,000) and by 26% in Tweens 9-14 (227,000 vs. 180,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.
Source: NMR, final national U.S. ratings, week of 7/16/12 – 7/22/12, Live + Same Day.