Disney XD Posts Its Most-Watched Week Ever With Kids & Tweens During Week of July 9 – 15, 2012
via Disney XD press release:
Ratings Highlights for July 9 – 15, 2012
Final National Ratings
Disney XD Posts its Most-Watched Week Ever in Total Day Across Kids 2-11, Kids 6-11, Kids 6-14 and Tweens 9-14, and its #2 Week Ever in Total Viewers and Boys
~ Soars by Double-Digit Percentages Over Year-Ago Averages
“Lab Rats” Delivers its #3 Telecast on Record in Kids 6-14, Kids 6-11 and Tweens
Disney XD
During the week of July 9, 2012, Disney XD delivered its #1 most-watched week in the network’s history (includes its 10 years as Toon Disney) in Total Day in Kids 2-11 (270,000), Kids 6-14 (276,000), Kids 6-11 (212,000) and Tweens 9-14 (182,000), and its #2 week on record in Total Viewers (463,000), Boys 6-14 (152,000) and Boys 9-14 (100,000).
Thursday’s original “Lab Rats” (7:30 – 8:00 p.m.) ranked as the series’ #3 telecast to date in Kids 6-14 (594,000), Kids 6-11 (497,000) and Tweens 9-14 (420,000).
- Year to year, Disney XD climbed by double-digit percent margins across all demos, including by 12% in Total Viewers (463,000 vs. 412,000), by 11% in Kids 2-11 (270,000 vs. 243,000), by 20% in Kids 6-14 (276,000 vs. 230,000), by 13% in Kids 6-11 (212,000 vs. 188,000) and by 22% in Tweens 9-14 (182,000 vs. 149,000).
In Prime, this week stood as Disney XD’s most-watched week on record in Kids 2-11 (293,000) and Kids 6-14 (288,000), and its #3 week of all time in Total Viewers (497,000) and Kids 6-11 (226,000).
- Disney XD delivered solid gains over year ago levels in key demos, including by 13% in Kids 6-14 (288,000vs. 256,000) and by 10% in Tweens 9-14 (180,000 vs. 164,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.
Source: NMR, final national U.S. ratings, week of 7/9/12 – 7/15/12, Live + Same Day.