Disney Channel Ranks #1 With Kids 2-5 For First Time During Week of July 9 – 15, 2012
via Disney Channel press release:
Ratings Highlights Disney Junior of Disney Channel
Final National Ratings – Week of July 9 – 15, 2012
Disney Junior Block Powers Disney Channel to Historic #1
Weekly Total Day Ranking in Kids 2-5, Girls 2-5 and Boys 2-5
“Doc McStuffins” is the #1 Cable TV Series in Kids 2-5 and Girls 2-5 for the
5th Consecutive Week; “Jake and the Never Land Pirates” Stands as the
#1 Cable TV Series in Boys 2-5 for the 2nd Consecutive Week
For the 5th Consecutive Week, “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Are the Week’s Top 3 Cable TV Series
In Kids 2-5, and the Top 3 Preschool Cable TV Series with Moms
Disney Junior
For the week of July 9, 2012, boasting the #1 cable TV series for the 5th consecutive week in Kids 2-5 and Girls 2-5 with “Doc McStuffins,” and for the 2nd consecutive week in Boys 2-5 with “Jake and the Never Land Pirates,” preschooler block Disney Junior powered Disney Channel to its 1st-ever #1 weekly rank in Total Day in Kids 2-5 (356,000/2.1 rating), Girls 2-5 (207,000/2.5 rating) and Boys 2-5 (150,000/1.8 rating), and was the #2 cable TV network in Total Day in Women 18-49 (297,000/0.5 rating – tied for #1 based on rating).
- With “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Disney Junior block held the week’s Top 3 cable TV series in Kids 2-5, Boys 2-5 and Girls 2-5 and the Top 3 preschool cable TV series in Women 18-49 (varying order).
Notably, this marked the block’s 5th consecutive week delivering the week’s Top 3 cable TV series in Kids 2-5 and the Top 3 preschool cable TV series in Women 18-49:
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.
Source: NMR, U.S. ratings, 7/9/12 – 7/15/12, and as dated. Moms=Women 18-49.