Nickandmore!

via The Hub press release:

LOS ANGELES – A stellar performance of The Hub TV Network’s special Mother’s Day Movie Marathon helped drive the network to its best Sunday audience in six months among Kids 2-11, Kids 6-11 and Adults 18-49.  In addition, a solid performance of the special “Battleship: Battle Stations!” and continued strength with its original series helped the network to continue its year-over-year audience growth momentum to 20 consecutive weeks among Kids 6-11 and 19 consecutive weeks among Kids 2-11, Adults 18-49, Persons 2+ and Households, for the week of May 7-13, 2012.

Week of May 7– May 13, 2012

Daypart Performance (all times ET)

• The Hub’s Sunday Total Day (6 a.m. – 6 a.m.) performance was its best Sunday in the past 26 weeks (week of 11/14/11) with Kids 6-11 (46,000), Kids 2-11 (77,000) and Adults 18-49 (70,000).

• In Total Day, The Hub delivered year-to-year gains with Kids 6-11 for 20 consecutive weeks, among Kids 2-11, Adults 18-49, Persons 2+ and Households for 19 consecutive weeks, and among Women 18-49 for 13 consecutive weeks.

• In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+35%, 23,000), Kids 2-11 (+61%, 45,000), Women 18-49 (+54%, 20,000), Adults 18-49 (+34%, 39,000), Persons 2+ (+43%, 103,000) and Households (+33%, 68,000).

• In Prime (Monday – Sunday, 8 p.m. – 11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+47%, 56,000), Women 18-49 (+58%, 30,000), Adults 18-49 (+40%, 59,000), Persons 2+ (+34%, 143,000) and Households (+27%, 93,000).

• In Kid Total Day (Monday – Thursday, 6 a.m. – 8 p.m., Friday, Saturday, Sunday, 6 a.m. – 12 a.m.), The Hub earned year-to-year delivery gains among Kids 6-11 (+41%, 31,000), Kids 2-11 (+62%, 60,000), Women  18-49 (+69%, 22,000), Adults 18-49 (+59%, 43,000), Persons 2+ (+59%, 124,000) and Households (+51%, 80,000).

Programming Highlights (all times ET)

• Sunday’s special Mother’s Day Movie Marathon event (11 a.m. – 7 p.m.), featuring Alvin and The Chipmunks Meet the Wolfman, Honey, I Shrunk the Kids, The Muppets Take Manhattan and Ace Ventura: When Nature Calls, earned year-to-year delivery gains among Kids 6-11 (+231%, 86,000), Kids 2-11 (+127%, 125,000), Women 18-49 (+200%, 57,000), Adults 18-49 (+213%, 100,000), Persons 2+ (+167%, 296,000) and Households (+130%, 170,000).

• The Hub’s original special “Battleship: Battle Stations!” (Saturday, 8 p.m.) earned year-to-year delivery gains among Kids 6-11 (+7%, 48,000), Kids 2-11 (+108%, 102,000), Women 18-49 (+825%, 37,000), Adults 18-49 (+211%, 84,000), Persons 2+ (+104%, 208,000) and Households (+15%, 102,000).

• A new episode of “Transformers Prime” (Saturday, 8:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+91%, 166,000), Women 18-49 (+115%, 58,000), Adults 18-49 (+419%, 161,000), Persons 2+ (+91%, 363,000) and Households (+65%, 220,000).

• “The Aquabats! Super Show!” (Saturday, 11 a.m.) earned year-to-year delivery gains among Kids 6-11 (+271%, 89,000), Kids 2-11 (+144%, 117,000), Women 18-49 (+183%, 17,000), Persons 2+ (+93%, 135,000) and Households (+68%, 67,000).

• “Dan Vs.” (Saturday, 8:30 a.m.) earned year-to-year delivery gains among Kids 6-11 (+109%, 96,000), Kids 2-11 (+138%, 114,000), Women 18-49 (+68%, 37,000), Adults 18-49 (+35%, 58,000), Persons 2+ (+87%, 198,000) and Households (+31%, 88,000).

(Source: Nielsen; program based dayparts; most current; 5/7/12-5/13/12 vs 5/9/11-5/15/11; growth by delivery; this past Sunday, 5/13/12, to 3 a.m.)

About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 64 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

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