Cartoon Network Ratings Highlights for April 2012
via Turner press notes:
Across April 2012, Cartoon Network stood out as television’s #1 network for early evening prime (7-9 p.m.) delivery of boys 2-11, 6-11 & 9-14. Compared to last year, average prime delivery gains among all kid demos increased by strong double digits—kids 6-11 (685,000) by 31%, kids 2-11 (952,000) by 19% and kids 9-14 (555,000) by 45%.
Cartoon Network ranked #1 throughout April on Monday nights among all other television networks with kids 2-11, 6-11 & 9-14 and boys 2-11, 6-11 & 9-14. Original animated comedy Regular Show (8 p.m.) was April’s #1 program on Monday nights among all kids demos. Compared to last year, average kids 6-11 delivery (1,120,000) improved by 41%, kids 2-11 (1,461,000) by 40% and kids 9-14 (983,000) by 51%.
Across the month, Cartoon Network was the #1 television destination for all boys (2-11, 6-11 & 9-14) in early prime (7-9 p.m.) Monday through Friday, and on Sunday nights. Monday, Tuesday and Wednesday nights posted double and triple-digit delivery gains among targeted kid and boy demos, ranging between 18% and 121%.
Among Cartoon Network’s newest programming ventures, Ninjago (Wednesday, 8 p.m.) earned impressive triple-digit delivery gains across the board and ranked #1 across all target demos: kids 6-11 (1,420,000) increased by 203%, kids 2-11 (1,964,000) by 194% and kids 9-14 (941,000) by 210%. Immediately following, the live-action comedy-adventure series Level Up (Wednesday, 8:30 p.m.) ranked #1 in its time period throughout April among all kids and boys demos on basic cable—average kids 6-11 delivery (566,000) grew by 30%, kids 2-11 (781,000) by 26% and kids 9-14 (458,000) by 41%.
Total Day delivery averages also grew in April 2012 by double digits vs. last year’s time period: overall kids 6-11 delivery (392,000) increased by 19%, kids 2-11 (586,000) by 12% and kids 9-14 (310,000) by 23%.
Saturday morning (6:30 – 11 a.m.) earned double-digit delivery gains among kids 2-11, 6-11 & 9-14 vs. last year, thanks primarily to impress performances from ThunderCats (9:30 a.m.), Green Lantern (10 a.m.) and Young Justice (10:30 a.m.). Overall kids 2-11 delivery (600,000) improved by 15%, kids 6-11 (433,000) by 14% and kids 9-14 (406,000) by 34%.