Cartoon Network Ratings Highlights for March 26 – April 1, 2012
via Turner press notes:
Carrying its 1Q’12 winning performance into April, Cartoon Network once again claimed television’s #1 network on all TV for the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.), charting solid delivery growth across all kids demos in both Prime and Total Day ranging between 2% and 19%. In Prime (7-9 p.m.), average kids 2-11 delivery (859,000) grew by 2%, kids 6-11 (606,000) by 9% and kids 9-14 (473,000) by 16%. In Total Day, average kids 2-11 (534,000) grew by 3%, kids 6-11 (345,000) by 8% and kids 9-14 (281,000) by 19%.
Winning Monday, Tuesday, Wednesday, Friday and Sunday nights (7-9 p.m.) among all boys, Cartoon Network also was the #1 destination for boys 6-11 & 9-14 on Thursday night. Monday and Wednesday nights, in particular, posted strong double-digit delivery increases across all kids demos (2-11, 6-11 & 9-14), ranging between 26% and 72% vs. the same time periods last year. Wednesday night’s premiere episode of Ninjago (8 p.m.) was the #1 telecast of the day among all boys, posting double and triple-digit delivery gains across all kids ranging between 75% and 93%.
Among the network’s original comedy programming, Monday’s Adventure Time (7 p.m., 7:30 p.m.), Regular Show (8 p.m.) and MAD each ranked #1 in their time periods among all boys. Regular Show also scored as the #1 telecast in its time period among kids 2-11 & 9-14, and Adventure Time ranked #1 in its time period among kids 9-14.