“Doc McStuffins” Scores Big Ratings During Premiere on Disney Channel
via Disney Channel press release:
Ratings Highlights for March 23, 2012
Final National Ratings
Series Premiere of Disney Junior’s “Doc McStuffins” is Disney Channel’s
#1 Weekday Series Launch Ever in Preschoolers 2-5, and the
#1 Preschool Series Launch in Cable TV History in Adults 18-49
Ranks as Friday’s #1 TV Telecast in Kids 2-5, Girls 2-5 and Boys 2-5, and the
#1 Cable TV Preschool Telecast in Total Viewers and Women 18-49
Tops All Recent Preschool Series Debuts on Nickelodeon, Including
“Bubble Guppies” by 23% in Kids 2-5 and by 25% in Women 18-49
“Doc McStuffins” (10:00 – 10:30 a.m.)
In its series launch, Disney Junior’s “Doc McStuffins” ranked as Disney Channel’s #1 weekday series debut of all time in Kids 2-5 (1.08 million/6.5 rating) and Girls 2-5 (503,000/6.2 rating), and became the #1 most-watched preschool series launch in cable TV history in Adults 18-49 (800,000/0.6 rating).
Moreover, “Doc McStuffins” became the network’s #2 weekday series launch in Total Viewers (2.46 million), behind the Primetime premiere of “Mickey Mouse Clubhouse” (5/5/06, 7:30 – 8:00 p.m.), and in Boys 2-5 (577,000/6.8 rating) and Women 18-49 (509,000/0.8 rating), behind “Jake and the Never Land Pirates” (2/14/11, 8:30 – 8:55 a.m.).
- “Doc McStuffins” easily ranked as Friday’s #1 TV telecast in Kids 2-5, Boys 2-5 and Girls 2-5, and the #1 cable TV preschool telecast in Total Viewers (2.46 million), Adults 18-49 (800,000) and Women 18-49 (509,000).
- “Doc McStuffins” outperformed all recent preschool series premieres on Nickelodeon, including surpassing “Bubble Guppies” (1/24/11) by 42% in Total Viewers (2.46 million vs. 1.73 million), by 23% in Kids 2-5 (1.08 million vs. 881,000) and by 25% in Women 18-49 (509,000 vs. 407,000).
- “Doc McStuffins” surged over year-ago time period averages across the board, including by 80% in Total Viewers (2.46 million vs. 1.37 million), by 59% in Kids 2-5 (1.08 million vs. 678,000) and by 61% in Women 18-49 (509,000 vs. 317,000).
About Disney Junior:
The newly branded, learning-focused Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Beginning in early 2011, Disney Junior will be available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will also debut as a basic cable and satellite channel in the U.S. Disney Junior’s programming invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.
Source: NTI, U.S. ratings, 3/23/12, Live + Same Day.