Cartoon Network Ratings Highlights for March 12 – 18, 2012
via Turner press notes:
For three straight weeks this month, Cartoon Network claimed television’s #1 network for the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.), charting remarkable double-digit delivery growth across all kids demos in both Prime and Total Day ranging between 10% and 22%. In Prime (7-9 p.m.), average kids 2-11 delivery (810,000) grew by 13%, kids 6-11 (595,000) by 22% and kids 9-14 (473,000) by 18%. In Total Day, average kids 2-11 (536,000) grew by 10%, kids 6-11 (351,000) by 15% and kids 9-14 (283,000) by 16%.
Winning Monday, Tuesday, Wednesday and Thursday nights (7-9 p.m.) among boys 2-11, 6-11 and 9-14, Cartoon Network also was the #1 destination for boys 6-11 & 9-14 on Friday night. Tuesday, Wednesday and Thursday nights posted double and triple-digit delivery increases across all kids demos (2-11, 6-11 & 9-14), ranging between 17% and 110% vs. the same time periods last year. Wednesday night’s premiere episode of Ninjago (8 p.m.) was the #1 telecast of the week among boys 6-11 & 9-14, and the #1 telecast of the day among boys 2-11.
Among the network’s original comedy programming, Monday’s Adventure Time (7 p.m., 7:30 p.m.) and Regular Show (8 p.m.) each ranked #1 in their time periods among boys, while MAD (8:30 p.m.) scored as the #1 telecast of the day among all boy demos.
Saturday morning’s presentation of the new DC Nation block, featuring Green Lantern (10 a.m.) and Young Justice (10:30 a.m.), continued to earn significant delivery gains across all kids demos vs. the same time period last year. Young Justice’s kids 2-11, 6-11 & 9-14 average delivery grew between 30% and 55%, while Green Lantern’s boys demo deliveries grew between 15% and 32%. Saturday night (7-9 p.m.) also scored as television’s #1 destination among boys 2-11 & 6-11.