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[via press release]

SPROUT® TO DEBUT NEW ORIGINAL BLOCK, THE SUPER SPROUTLET SHOW, HOSTED BY LAZYTOWN’S SPORTACUS ON TUESDAY, FEBRUARY 14

Philadelphia, PA — February 01, 2012 — 24-hour preschool television channel Sprout will premiere The Super Sproutlet Show – an entertaining, interactive two-hour block of programming designed to help preschoolers and their families recognize the importance of healthy living – on Tuesday, February 14, 2012. Airing daily at 2:00 p.m. ET, The Super Sproutlet Show is hosted by LazyTown’s larger-than-life action hero Sportacus, and Sprout’s newest original character Bean, a young girl who lives in the real world and bikes across the country with her “Bean Pod” finding everyday “Sproutlets” (i.e. preschoolers) who are being super active, healthy and kind to the earth.

“The Super Sproutlet Show has everything that you love about LazyTown, plus new interactive elements,” said Andrew Beecham, senior vice president of programming at Sprout. “A super Sproutlet is a preschooler who loves taking care of the earth, the environment, themselves and the people around them. As part of the show, parents and kids can visit SproutOnline.com to play new games and upload videos of their preschoolers performing their fantastic super moves of the day.”

On The Super Sproutlet Show, Sportacus flies his airship over towns all across the country to find Sproutlets who are living healthy lifestyles, while Bean, a 12-year-old, blue-haired, spunky “superhero in training” seeks out these Sproutlets with her “Sprout Spotter” watch. She surprises Sproutlets who are being “super” with capes, crowns and shields only a Super Sproutlet can wear. During all of her adventures, she checks in with both Sportacus and the Mayor of LazyTown, Mayor Meanswell.

“Everything that Sportacus does is relatable for kids,” said Magnus Scheving, creator and star of LazyTown. “He is a superhero without any superpowers, proving that if kids go to sleep early, eat healthy, and move regularly, they too can become superheroes. Our challenge when creating this block was to make healthy living fun for families with preschoolers…and with The Super Sproutlet Show, we did it!”

For additional information on Sprout programs or schedules, or to play games, download free coloring pages or find great activities for kids, visit SproutOnline.com. To find out where Sprout is available in your area, call 1.8.SPROUT.411 or go to SproutOnline.com.

About Sprout®
Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprout’s VOD offering is the #1 on demand service for younger children with over one billion views.

Sprout is a partnership among NBCUniversal, HIT Entertainment, PBS and Sesame Workshop. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street®, Bob the Builder™, Barney & Friends™, The Wiggles®, Thomas & Friends™, Caillou®, The Berenstain Bears™, Roary the Racing Car™, dirtgirlworld and more.

www.SproutOnline.com
www.facebook.com/Sprout
www.twitter.com/SproutTV

About LazyTown
LazyTown is a children’s entertainment brand dedicated to promoting health and wellbeing in a fun way. This is its unique selling point, and by remaining committed to this, LazyTown Entertainment has been able to develop the brand with integrity and authenticity. Today, the high-definition television series consists of 53 LazyTown episodes, and 26 LazyTown Extra episodes produced with the BBC, and is currently broadcast in 128 countries. The TV series remains the company’s core asset, and it continues to be broadcast worldwide to a recurring market of pre-school children. LazyTown is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day. LazyTown Entertainment is a Turner Broadcasting company.