Cartoon Network Ratings Highlights for January 16 – 22, 2012
via Turner press notes:
Powered by the new animated action-adventure series Ninjago (8 p.m.), Cartoon Network’s Wednesday night (7-9 p.m.) ranked as television’s #1 network for boys 6-11 & 2-11 (and #1 on basic cable for boys 9-14). The block earned significant double-digit delivery gains across the board vs. last year’s time period – average kids 6-11 delivery (763,000) increased by 71%, kids 2-11 (1,118,000) by 83%, kids 9-14 (568,000) by 62%, boys 6-11 (535,000) by 59%, boys 2-11 (725,000) by 65% and boys 9-14 (413,000) by 65%. Ninjago ranked as the #1 telecast of the day among boys 6-11 on all TV, and boys 9-14 on basic cable. It also was #1 in its time period among kids 6-11 & 2-11 on basic cable, earning strong double-digit delivery gains across targeted kids/boys demos ranging between 51% – 98%.
Overall, Cartoon Network’s early evening prime time (M-Su, 7-9 p.m.) posted dramatic double-digit gains across all kids demos vs. the same time period last year – average kids 6-11 delivery (669,000) increased by 22%, kids 2-11 (1,003,000) by 21% and kids 9-14 (542,000) by 40%. Total Day weekly delivery also grew by 10% among kids 9-14. In addition to Wednesday night claims, Cartoon Network earned television’s #1 network ranking in early prime among boys 2-11 & 9-14 on all TV on Monday night, Tuesday night and Friday night; and the #1 network among all boys on Thursday night.
Monday night comedies (7-9 p.m.) once again propelled Cartoon Network to the #1 destination on all broadcast & cable television among boys 2-11 & 9-14. Adventure Time (7 p.m.) ranked #1 in its time period among all boy demos, posting mostly double-digit delivery gains across kids and boys vs. the same time period last year. A following new episode of Adventure Time (7:30 p.m.) charted mostly double-digit delivery gains as well across kids and boys, ranging between 7% – 34%.
Friday night’s winning original animated series presentations were highlighted by MAD (6 p.m.), which ranked #1 in its time period among boys 6-11 & 9-14, and The Looney Tunes Show (6:30 p.m.) which earned solid double-digit delivery gains among all kids vs. last year’s time period – kids 6-11 (548,000) grew by 24%, kids 2-11 (782,000) by 26% and kids 9-14 (397,000) by 29%. Encore airings of Adventure Time (7 p.m.), Ninjago (7:30 p.m.) and Star Wars: The Clone Wars (8 p.m.) each achieved strong delivery gains across all kids and boys demos compared to the same time period last year.