Cartoon Network’s November 2011 Ratings Highlights
via Turner press notes:
Cartoon Network’s November 2011 average early evening (Mon-Sun, 7-9 p.m.) delivery grew by double digits across all targeted kid demos, compared to the previous month (Oct. 2011). Accordingly, average kids 6-11 delivery (630,000) grew by 13%, kids 2-11 (890,000) by 12% and kids 9-14 (518,000) by 15%. Similarly, total day delivery also improved by double digits across the board vs. Oct. 2011: kids 6-11 delivery (358,000) grew by 13%, kids 2-11 (548,000) by 12% and kids 9-14 (287,000) by 16%.
Across the entire month, Cartoon Network ranked as the #1 television network for all key boy demos—boys 2-11, 6-11 and 9-14—on Monday and Saturday nights (7-9 p.m.). The network also ranked #1 for boys 6-11 and 9-14 on Tuesday, Wednesday and Thursday nights; and #1 on Friday nights with boys 9-14.
Also throughout November, Monday nights on Cartoon Network hosted original animated series The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Regular Show (8:15 p.m.) and MAD (8:30 p.m.)—each of which ranked #1 in their time periods among boys 6-11 and 9-14. The Looney Tunes Show (Tuesday, 8 p.m.) also ranked #1 in its time period among all boys 2-11, 6-11 and 9-14, earning delivery gains of 18% among boys 2-11 and 10% among boys 6-11.
Among specials presented in November, Green Lantern (Friday, Nov. 11, 7-8 p.m.) premiered #1 in its time period among boys 9-14; Ben 10 & Generator Rex “Heroes United” (Friday, Nov. 25, 7-8 p.m.) premiered #1 in its time period among boys 6-11 & 9-14; and Cloudy with a Chance of Meatballs (Saturday, Nov. 19, 7-9 p.m.) premiered within FLICKS as the #1 telecast of the day among boys 9-14, earning double & triple-digit delivery gains across the board.
Cartoon Network’s live-action/CG-animated Level Up premiered Wednesday, Nov. 23, 7-8:30 p.m., ranked #1 in its time period among kids 6-11. The live-action/CG-animated movie also scored as the #1 Telecast of the Day among kids 9-14 and all boy demos (2-11, 6-11, 9-14). Compared to all other networks, the film out-performed the competition by mostly double and triple-digits. Overall, a total of 2,549,148 viewers ages 2+ tuned in to the Level Up movie premiere.