Cartoon Network Ratings Highlights for August 2011
via Turner press notes:
Scoring a summer-long “three-peat” (June, July & August) of Early Evening (7-9 p.m.) growth among all kids demos, Cartoon Network charted average monthly delivery gains among kids 6-11 (603,000) of 19%, kids 2-11 (845,000) of 6% and kids 9-14 (409,000) of 20%. Across Total Day (6 a.m.-9 p.m.), Cartoon Network posted average delivery growth among kids 6-11 (444,000) of 12%, kids 2-11 (658,000) of 3% and kids 9-14 (305,000) of 13%.
Cartoon Network’s Monday night (7-9 p.m.) stood out across August 2011 as the #1 TV destination for boys 6-11, 2-11 and 9-14. Earning double-digit delivery gains across the board vs. last year, kids 6-11 (1,018,000) grew by 48%, kids 2-11 (1,321,000) by 17%, kids 9-14 (729,000) by 62%, boy 6-11 (772,000) by 62%, boys 2-11 (969,000) by 30% and boys 9-14 (557,000) by 78%. Cartoon Network original comedies The Amazing World of Gumball (7:30 p.m.), Regular Show (8:15) and MAD (8:30, 8:45 p.m.) each ranked #1 in their timeslots on all television among boys. Adventure Time (8 p.m.) had the distinction of ranking #1 in its time period on all TV among kids 6-11, kids 9-14 and all boys demos.
Tuesday and Wednesday evenings also ranked #1 for the night (7-9 p.m.) on all television across August 2011 among boys 6-11. Both nights posted mostly double-digit delivery gains across all kids and boys demos vs. the same time period last year. The Looney Tunes Show (8 p.m.) and The Amazing World of Gumball (8:30 p.m.) on Tuesday nights were each #1 in their time periods among all boys, charting between 40% and 74% delivery growth. Dude, What Would Happen (8 p.m.) and Destroy Build Destroy (8:30 p.m.) on Wednesday nights were each #1 in their time periods among boys 6-11 and boys 9-14, scoring delivery growth between 21% and 38%.
Friday nights felt the roar of the all-new animated series, ThunderCats (Fridays, 8 p.m.), which posted impressive double-digit delivery growth among all kids and boys 6-11, 2-11 and 9-14 vs. the same time period last year. Average kids 6-11 delivery (531,000) grew by 74%, kids 2-11 (774,000) by 39%, kids 9-14 (364,000) by 50%, boys 6-11 (367,000) by 43%, boys 2-11 (504,000) by 29% and boys 9-14 (247,000) by 27%.