Cartoon Network Ratings Highlights for August 15 – 21, 2011
via Turner press notes:
Cartoon Network once again scored as television’s #1 destination on Monday night (7-9 p.m.) among boys 6-11, 2-11 and 9-14, earning mostly double-digit gains vs. the same time period last year. Across the night, average kids 6-11 delivery (947,000) grew by 49%, kids 2-11 (1,189,000) by 7%, kids 9-14 (686,000) by 75%, boys 6-11 (744,000) by 69%, boys 2-11 (904,000) by 24% and boys 9-14 (523,000) by 80%. Original animated comedy series The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Regular Show (8:15 p.m.) and MAD (8:30 & 8:45 p.m.) each ranked #1 in their respective timeslots among all key boy demos, scoring mostly double-digit gains among kids and boys.
Wednesday night’s line-up of alternative live-action series (8-9 p.m.) also posted solid double-digit delivery gains across kids 6-11 and 9-14, ranging between 17% and 87%. Ranking #1 in their respective time periods among all key boy demos, Dude, What Would Happen (8 p.m.) earned 58% delivery growth among kids 6-11 (798,000) and 87% growth among kids 9-14 (553,000), while Destroy Build Destroy (8:30 p.m.) earned 17% delivery growth among kids 6-11 (614,000) and 58% growth among kids 9-14 (523,000).
Friday night’s presentation of the newest animated series ThunderCats (8:30 p.m.) generated strong delivery gains across both kids and boys vs. the same time period last year: kids 6-11 delivery (509,000) grew by 56%, kids 2-11 (665,000) by 8%, kids 9-14 (347,000) by 5%, boys 6-11 (358,000) by 38% and boys 2-11 (426,000) by 11%.
Overall for the week, Cartoon Network earned respectable delivery gains among kids 6-11 and 9-14 – ranging between 2% and 14% – across the third week of August 2011, both in Early Evening (7-9 p.m.) and Total Day (6 a.m.-9 p.m.) performance. Versus the same time period last year, average kids 6-11 evening delivery (574,000) grew by 12% and kids 9-14 (389,000) by 14%; Total Day kids 6-11 delivery (422,000) grew by 2% and kids 9-14 (292,000) by 8%.