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Disney Channel

“Phineas and Ferb” Movie Surges With A Week of DVR Playback; #1 Animated Telecast Ever With Kids

via Disney Channel press release:

Final Take Based on Live + 7 Ratings

“Phineas and Ferb The Movie: Across the 2nd Dimension” Surges by More Than 3 Million Total Viewers to Become 2011’s No. 1 Entertainment Cable Telecast

Ranks as Basic Cable’s Most-Watched Animated Telecast Ever Among Kids 2-11;

Is the No. 2 Animated Basic Cable Telecast Ever in Kids 6-11 and Tweens 9-14

Is Cable’s No. 5 Movie Ever in Total Viewers, Giving Disney Channel 4 of the Top 6 with “High School Musical 2,” “Wizards of Waverly Place The Movie,” “Phineas and Ferb: Across the 2nd Dimension” and “Camp Rock”

“Phineas and Ferb The Movie: Across the 2nd Dimension” (8:00-9:30 p.m.)

Based on a full week of viewing, the premiere of Disney Channel’s “Phineas and Ferb The Movie: Across the Second Dimension” ranked as cable’s most-watched animated telecast of all time in Kids 2-11 (6.23 million), and was cable’s most-watched animated telecast in Kids 6-11 (4.67 million/18.9 rating) and Tweens 9-14 (3.58 million/14.7 rating), ranking No. 2 among all animated cable telecasts on record in the key demos.

In Total Viewers, surging by more than 3 million viewers, “Phineas and Ferb The Movie: Across the Second Dimension” ranked as cable’s No. 1 entertainment telecast of 2011 (10.7 million), and became cable’s No. 5 movie of all time.

  • Disney Channel now holds 4 of cable’s Top 6 most-watched movies ever in Total Viewers with original movies “High School Musical 2” (18.6 million – No. 1), “Wizards of Waverly Place The Movie” (13.5 million – No. 2), “Phineas and Ferb The Movie: Across the Second Dimension” (10.7 million – No. 5) and “Camp Rock” (10.1 million – No. 6):

 Disney Channel Ratings

  • “Phineas and Ferb The Movie: Across the Second Dimension” delivered impressive gains, Live + 7 versus Live + Same Day, increasing by 41% in Total Viewers (10.7 million vs. 7.6 million), by 38% in Kids 6-11 (4.7 million vs. 3.4 million) and by 38% in Tweens 9-14 (3.6 million vs. 2.6 million).

Source: NTI, as dated.  U.S. ratings, Live + 7 and Live + Same Day.