Disney XD Premiere of “Phineas and Ferb” Movie Sets Ratings Records
via Disney XD press release:
Ratings for Saturday August 13, 2011
Final National Ratings
Disney XD Debut of “Phineas and Ferb The Movie: Across the 2nd Dimension”
is the Network’s No. 1 Movie Telecast Ever in Kids 6-11 and Boys 6-11
Is the Network’s No. 3 Telecast Ever in Kids 6-11 and Boys 6-11,
and its No. 4 Telecast of All Time in Boys 6-14
Holds the Definitive Edge Over Cartoon Network in the Time Period and
Drives Disney XD to Across-the-Board Time Period Highs
“Phineas and Ferb The Movie: Across the 2nd Dimension” (Saturday, 10:00 – 11:45 a.m.)
The Disney XD premiere of “Phineas and Ferb The Movie: Across the 2nd Dimension” became Disney’s XD’s No. 1 movie telecast on record (includes Toon Disney) in Kids 6-11 (698,000/2.8 rating) and Boys 6-11 (407,000/3.2 rating), and ranked as the network’s No. 3 telecast overall in the target demos. In Boys 6-14 (485,000/2.6 rating) the movie placed No. 4 among all telecasts ever on the channel.
- Posting across-the-board time period highs, “Phineas and Ferb The Movie: Across the 2nd Dimension” ranked an ultra-competitive No. 2 across all boy demos, surpassing Cartoon Network by 40% in Boys 6-14 (485,000 vs. 347,000), by 42% in Boys 6-11 (407,000 vs. 286,000) and by 35% in Boys 9-14 (282,000 vs. 209,000).
- “Phineas and Ferb The Movie: Across the 2nd Dimension” posted massive triple-digit percent gains over year-ago time period levels (8/14/10) across the board, including by 277% in Total Viewers (1.4 million vs. 277,000), by 345% in Kids 6-11 (698,000 vs. 157,000) and by 303% in Boys 6-11 (407,000 vs. 101,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland, The Netherlands and Canada.
Source: NMR, final national US Ratings/000s, Live + Same Day, 8/13/11; current week: 8/8/11-8/14/11. Disney XD: 2/13/09-8/14/11. Toon Disney: Prior to 2/13/09. Benchmark and competitive data is from 10:00 a.m. – 12:00 p.m.