Cartoon Network Ratings Highlights for August 8 – 14, 2011
via Turner press notes:
Cartoon Network earned solid delivery gains – ranging between 6% and 27% – across the second week of August 2011, both in Early Evening (7-9 p.m.) and Total Day (6 a.m.-9 p.m.) performance. Compared to the same time period last year, average kids 6-11 evening delivery (585,000) grew by 24%, kids 2-11 (802,000) by 6% and kids 9-14 (422,000) by 27%. Similarly, total day kids 6-11 (470,000) grew by 15% and kids 9-14 (337,000) by 27%.
Monday night (7-9 p.m.) continued its streak as TV’s #1 channel destination for boys 6-11, 2-11 and 9-14, earning mostly double-digit gains vs. last year across kids and boy demos, ranging between 8% and 42%. Animated comedy series The Amazing World of Gumball (7:30 p.m.), Adventure Time (8 p.m.), Regular Show (8:15 p.m.) and MAD (8:30 & 8:45 p.m.) each ranked #1 in their respective timeslots among all key boy demos, scoring mostly double-digit gains among kids and boys. Johnny Test also ranked #1 at 7 p.m. among all boy demos.
Tuesday night (7-9 p.m.) also posted double-digit delivery gains across the board (kids and boys demos), ranging between 24% and 57%. The biggest winners among the line-up include The Looney Tunes Show (8 p.m.), with delivery gains ranging between 31% and 66%, and The Amazing World of Gumball (8:30 p.m.), with delivery gains between 32% and 72%, each vs. the same time period last years.
Friday night’s presentation of the newest animated series ThunderCats (8:30 p.m.) generated solid delivery gains across both kids and boys vs. the same time period last year: kids 6-11 delivery (524,000) grew by 39%, kids 2-11 (778,000) by 22%, kids 9-14 (330,000) by 7%, boys 6-11 (391,000) 21% and boys 2-11 (513,000) by 9%.