Cartoon Network Ratings Highlights for July 18 – 24, 2011
via Turner press notes by way of TVbytheNumbers.com:
Cartoon Network
Earning remarkable double-digit growth vs. last year across all targeted kid demos, Cartoon Network wrapped the fourth week of July 2011 with solid growth across its Early Evening performance (Mon-Sun, 7-9 p.m.)—average kids 6-11 delivery (597,000) increased by 22%, kids 2-11 (870,000) by 16% and kids 9-14 (428,000) by 37%.
Friday night launched with the premiere of an original special, Lego: Star Wars (7 p.m.), that ranked as television’s #1 telecast of the day among boys 9-14, ranked #1 in its time period among boys 6-11, and drew more than 1.5 million viewers overall. Earning double and triple digit growth compare to the same time period last year, the special saw kids 6-11 delivery (651,000) increase by 27%, kids 2-11 (876,000) by 29%, kids 9-14 (565,000) by 72%, boys 6-11 (566,000) by 45%, boys 2-11 (686,000) by 37% and boys 9-14 (475,000) by 105%. Friday night (7-9 p.m.) overall scored double-digit delivery increases across all kids and boys demos for the night, ranging between 18% and 40%.
Earning week after week success, Cartoon Network’s Monday night (7-9 p.m.) saw its original and acquired animated comedies earn solid delivery growth vs. last year among kids 6-11, 9-14 and boys 6-11, 9-14. Among kids delivery, Johnny Test (7 p.m.) saw kids 6-11 rise by 21%, kids 9-14 by 44%; The Amazing World of Gumball (7:30 p.m.) saw kids 6-11 rise by 10%, kids 9-14 by 12%; Adventure Time (8 p.m.) saw kids 6-11 rise by 15%, kids 9-14 by 4%; Regular Show (8:15 p.m.) saw kids 6-11 rise by 25%, kids 9-14 by 43%; and MAD (8:30 p.m.) saw kids 6-11 rise by 21%, kids 9-14 by 50%.
Tuesday night (7-9 p.m.) also improved kids delivery by double and triple-digit gains vs. the same time period last year—overall kids 6-11 delivery increased by 37%, kids 2-11 by 23% and kids 9-14 by 80%. Ranking #1 in its time period among boys 2-11 and 9-14, The Looney Tunes Show (8 p.m.) posted the following gains—kids 6-11 (809,000) improved by 73%, kids 2-11 (1,128,000) by 57%, kids 9-14 (653,000) by 81%, boys 6-11 (517,000) by 60%, boys 2-11 (735,000) by 53% and boys 9-14 (416,000) by 52%.
Wednesday night’s (7-9 p.m.) alternative programming line-up also charted solid gains among older kids, compared to the same time period last year: average kids 6-11 delivery (556,000) grew by 9%, kids 9-14 (377,000) by 30% and boys 9-14 (285,000) by 37%. Among the programming standouts, and new episode of Destroy Build Destroy (8:30 p.m.) scored double-digit gains among kids 6-11 (+16%) and kids 9-14 (+69%).