Original Series Power Disney XD to Record Performances on Monday, July 18
via Disney XD press release:
Quick Take For Monday, July 18, 2011 – Final National Ratings
Original Series Power Disney XD to Record Performances on Monday, July 18
~Ranks as Disney XD’s Most-Watched Monday Ever and 3rd-Most-Watched Day Overall
~Sets Time Period Highs from 8 – 9:30 PM in Kids 6-14, Kids 6-11 and Tweens 9-14
“Pair of Kings” Sets Series Highs in Total Viewers and Target Kid Demos
~Drives Disney XD to Time Period Highs in Kids 6-14 and Kids 6-11
“Kickin’ It” Hits Series Highs in Boys 6-11 and Boys 9-14
~Is Disney XD’s No. 2 Live-Action Telecast Ever in Kids 6-14, Kids 6-11 and Tweens 9-14
~Sets Series Records for the Second Time in One Month’s Span
~Series Accounts for Disney XD’s Top 2 Live-Action Telecasts Ever in Target Demos
“Zeke and Luther” Posts Series Highs in Kids 6-11 and Boys 6-11
~Registers Time Period Highs Among its Target Kid Demos
Monday, July 18, 2011
Powered by series highs for “Pair of Kings,” “Kickin’ It” and “Zeke and Luther,” Disney XD delivered the network’s best numbers in the time period (8:00 – 9:30 p.m.) in the network’s history among Kids 6-14 (701,000), Kids 6-11 (596,000) and Tweens 9-14 (476,000), and its 2nd-best numbers ever across all 3 target boy demos: Boys 6-14 (347,000), Boys 6-11 (288,000) and Boys 9-14 (221,000).
Monday, July 18 ranked as Disney XD’s 2nd-most-watched day on record in Boys 9-14 (128,000), and the 3rd-most-watched day in the network’s history in Kids 6-14 (331,000), Boys 6-14 (198,000), Kids 6-11 (282,000) and Boys 6-11 (167,000).
In addition, among only Mondays, July 18 stood as Disney XD’s most-watched Monday of all time in Kids 6-14, Boys 6-14, Kids 6-11, Boys 6-11 and Boys 9-14.
- At 8 o’clock, “Pair of Kings” delivered series highs in Total Viewers (1.1 million), Kids 6-14 (726,000/2.0 rating), Kids 6-11 (620,000/2.5 rating) and Boys 6-11 (289,000/2.3 rating).
- In addition, “Pair of Kings” lifted Disney XD to time period highs among Kids 6-14 and Kids 6-11, and 2nd-best levels ever among Tweens 9-14.
- At 8:30 p.m., “Kickin’ It” posted series highs in Boys 6-11 (299,000/2.4 rating) and Boys 9-14 (233,000/1.9 rating), and became the network’s No. 2 live-action telecast of all time in Kids 6-14 (793,000/2.2 rating), Kids 6-11 (658,000/2.7 rating) and Tweens 9-14 (545,000/2.2 rating), behind only its series high performance on 6/20/11.
- “Kickin’ It” posted Disney XD’s 2nd-highest numbers in the half-hour in its history in Kids 6-14, Boys 6-14, Kids 6-11 and Tweens 9-14.
- At 9 o’clock, “Zeke and Luther” recorded series highs in Kids 6-11 (509,000/2.1 rating) and Boys 6-11 (277,000/2.2 rating), and was the series’ No. 2 telecast ever in Kids 6-14 (584,000/1.6 rating).
- “Zeke and Luther” powered Disney XD to time period highs in Kids 6-14, Kids 6-11, Boys 6-11, Tweens 9-14 and Boys 9-14.
Source: Nielsen Media Research (Live + Same Day, 7/18/11; DXD to date: 10/1/00-7/18/11). Ratings based on national rating unless otherwise noted.