Cartoon Network Ratings Highlights for July 4 – 10, 2011
via Turner press notes by way of TVbytheNumbers.com:
Cartoon Network
Across the second week of July 2011, Cartoon Network’s Early Evening performance (Mon-Sun, 7-9 p.m.) earned significant double-digit growth vs. the same time period last year—kids 6-11 average delivery (573,000) increased by 61%, kids 2-11 (826,000) increased by 44% and kids 9-14 (400,000) increased by 61%. In Total Day (Mon-Sun, 6 a.m.-9 p.m.), delivery grew by double digits across the board as well—kids 6-11 (461,000) grew by 28%, kids 2-11 (662,000) grew by 12% and kids 9-14 (352,000) grew by 36%.
On July 4, Cartoon Network’s Monday night (7-9 p.m.) stood out as TV’s #1 destination for kids and boys 9-14. Animated comedy series Johnny Test (7 p.m.) ranked #1 in its time period across all kids 2-11, 6-11 and 9-14, and boys 2-11, 6-11 and 9-14. Similarly, The Amazing World of Gumball (7:30 p.m.), ranked #1 in it is time period with kids 9-14, and boys 2-11, 6-11 and 9-14.
On Tuesday night, Juggernaut original series The Looney Tunes Show (8 p.m.) topped all TV programs as the #1 show in its time period among kids 2-11, 6-11 and 9-14, and boys 2-11, 6-11 and 9-14. The night overall (7-9 p.m.) ranked as the #1 TV destination for all boys 2-11, 6-11 and 9-14.
Wednesday night’s line-up (7-9 p.m.) of alternative programming earned solid delivery gains among all kids—average kids 6-11 delivery (502,000) improved by 12%, kids 2-11 (695,000) improved by 5%, and kids 9-14 (390,000) improved by 33%. Dude, What Would Happen (8 p.m.) charted significant gains across all kids and boys demos, particularly kids 9-14 (409,000) which grew by 52% compared to last year’s telecast. Similarly, Destroy Build Destroy (8:30) posted double-digit gains among kids 9-14 (380,000/ up 21%) and boys 9-14 (331,000/ up 20%).