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Friday 3/18 Cable Ratings: “Suite Life on Deck” and “Fish Hooks” Both Down

Fish Hooks

Friday’s new episodes of The Suite Life on Deck and Fish Hooks on Disney Channel were quite low. Compared to the previous new episode, Suite Life was down 790,000 total viewers, 0.3 points in the teen 12-17 demo and 1.2 points in the kids 2-11 demo. Fish Hooks took a bigger hit, down from last week’s episode by 1.143 million total viewers, 0.6 points in the teen 12-17 demo and 1.7 points in the kids 2-11 demo.

We don’t know exactly why these were really low. Could it have been Nickelodeon’s repeat of Best Player on Friday from 7-9pm? We’ll see tomorrow when the full cable ratings from last week are released.

Friday, March 18 final cable ratings via Travis Yanan:

The Suite Life on Deck (8pm, new, Disney Channel)
– 3.016 million viewers
– 1.9/4 HH
– 0.5/2 A18-49
– 2.4/12 T12-17
– 3.9/15 K2-11

Fish Hooks (8:30pm, new, Disney Channel)
– 1.877 million viewers
– 1.2/2 HH
– 0.3/1 A18-49
– 1.2/6 T12-17
– 2.7/10 K2-11