Cartoon Network Ratings Highlights for February 28 – March 6, 2011
via Turner press notes:
Cartoon Network
New episodes of current hit series continued to increase Cartoon Network’s hold among targeted boy demos, which scored as the #1 television network – broadcast and basic cable – for boys 2-11, 6-11 and 9-14 on Monday night (7-9 p.m.); boys 6-11 on Wednesday night (7-9 p.m.); and boys 9-14 on Friday night (7-9 p.m.).
- Monday night’s line-up of original animated comedies—with all-new episodes—dominated the night among boys, earning double and triple-digit gains across all kids and boys demos. Versus the same 2010 time period, kids 6-11 delivery (824,000) grew by 67%, kids 2-11 delivery (1,086,000) grew by 38%, kids 9-14 delivery (672,000) grew by 101%, boys 6-11 delivery (630,000) grew by 89%, boys 2-11 delivery (801,000) grew by 62% and boys 9-14 delivery (519,000) grew by 138%.
- Wednesday night’s line-up included a premiere episode of the action-adventure hit SYM-BIONIC TITAN (7 p.m.), which attracted boys 6-11 delivery (309,000) gains of 9%, boys 2-11 delivery (427,000) gains of 3%, boys 9-14 delivery (250,000) gains of 25%, and kids 9-14 delivery (307,000) gains of 1%.
- Friday night’s line-up of action-adventure animated series swept the night among boys 9-14, earning mostly double-digit and even triple-digit increases across all kids and boys demos. Compared to the same March time period in 2010, kids 6-11 delivery (523,000) improved by 14%, kids 2-11 delivery (792,000) improved by 6%, kids 9-14 delivery (475,000) improved by 90%, boys 6-11 delivery (435,000) improved by 32%, boys 2-11 delivery (612,000) improved by 15% and boys 9-14 delivery (404,000) improved by 101%.
Across the entire first week of March 2011, Cartoon Network’s overall early evening performance (7-9 p.m.) grew substantially among key kid demos vs. the same time period last year: average kids 6-11 delivery (561,000) increased by 13%, kids 2-11 delivery (807,000) increased by 5% and kids 9-14 delivery (410,000) increased by 30%.
Monday night’s comedy schedule drew double and triple digit delivery gains across every individual series compared to the 2010 time period:
- ADVENTURE TIME (8 p.m.) scored massive increases across the board: kids 6-11 delivery (937,000) grew by 99%, kids 2-11 delivery (1,210,000) grew by 59%, kids 9-14 delivery (796,000) grew by 168%, boys 6-11 delivery (707,000) grew by 119%, boys 2-11 delivery (894,000) grew by 89% and boys 9-14 delivery (615,000) grew by 204%.
- MAD (8:15 p.m.) built on the Adventure Time lead-in, scoring extremely well among all demos: kids 6-11 (952,000) grew by 78%, kids 2-11 (1,231,000) grew by 43%, kids 9-14 delivery (895,000) grew by 159%, boys 6-11 delivery (749,000) grew by 120%, boys 2-11 delivery (930,000) grew by 78% and boys 9-14 delivery (709,000) grew by 207%.
- REGULAR SHOW (8:30 p.m.) came on strong as well: kids 6-11 delivery (851,000) grew by 78%, kids 2-11 delivery (1,103,000) grew by 37%, kids 9-14 delivery (854,000) grew by 153%, boys 6-11 delivery (675,000) grew by 102%, boys 2-11 delivery (839,000) grew by 59% and boys 9-14 delivery (668,000) grew by 214%.
Friday night’s individual series also charted significant growth among targeted kids and boys demos.
- YOUNG JUSTICE (7 p.m.) earned solid double-digit gains among most demos vs. the same time 2010 time period—kids 9-14 delivery (434,000) advanced by 88%, kids 2-11 delivery (813,000) advanced by 12%, boys 6-11 delivery (340,000) advanced by 14%, boys 2-11 delivery (553,000) advanced by 16% and boys 9-14 delivery (330,000) advanced by 108%.
- BEN 10: ULTIMATE ALIEN (7:30 pm.) powered across all kids and boys demos—kids 6-11 delivery (541,000) grew by 29%, kids 2-11 delivery (847,000) grew by 22%, kids 9-14 delivery (521,000) grew by 115%, boys 6-11 delivery (467,000) grew by 47%, boys 2-11 delivery (669,000) grew by 29% and boys 9-14 delivery (458,000) grew by 123%.
- GENERATOR REX (8 p.m.) also improved by double-digits among older kids and boys—kids 9-14 delivery (421,000) increased by 75%, boys 6-11 delivery (383,000) increased by 17%, and boys 9-14 delivery (388,000) increased by 94%.
- STAR WARS: THE CLONE WARS (8:30 p.m.) capped the evening with delivery gains across the board—kids 6-11 delivery (647,000) grew by 34%, kids 2-11 delivery (868,000) grew by 2%, kids 9-14 delivery (525,000) grew by 83%, boys 6-11 delivery (551,000) grew by 47%, boys 2-11 delivery (699,000) grew by 16% and boys 9-14 delivery (442,000) grew by 83%.