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Cartoon Network

Cartoon Network Ratings Highlights for February 2011

via Turner press notes:

Cartoon Network
The inaugural Cartoon Network HALL OF GAME Awards (Feb. 25, 7-8:30 p.m.) delivered a winning performance among targeted kids and boys.

Cartoon Network’s February 2011 early evening prime performance out-paced its January ’11 performance across ALL kids demos: average kids 6-11 delivery (562,000) grew by 8% and ratings (2.3) by 10%, kids 2-11 delivery (829,000) and ratings (2.0) both grew by 5%, and kids 9-14 delivery (431,000) grew by 14% and ratings (1.8) by 13%.  Versus February the previous year, the network’s performance among kids 9-14 delivery also increased by 14% and ratings by 20%.

Across February 2011, Cartoon Network’s Monday night animated comedies (7-9 p.m.) ranked as the #1 destination on all television among boys 9-14, with average delivery (411,000) and ratings (3.3) gains of 32%.

  • ADVENTURE TIME (Monday, 8 p.m.) posted outstanding double-digit growth in February 2011 across all kids and boys demos—average kids 6-11 delivery (803,000) and ratings (3.2) both grew by 45%, kids 2-11 delivery (1,087,000) and ratings (2.6) both grew by 30%, and kids 9-14 delivery (659,000) grew by 77% and ratings (2.7) by 80%.
  • REGULAR SHOW (Monday, 8:15/8:30 p.m.) also charted significant monthly improvement vs. last year’s time period—kids 6-11 delivery (814,000) increased by42% and ratings (3.3) by 43%, kids 2-11 delivery (1,088,000) increased by 28% and ratings (2.6) by 24%, and kids 9-14 delivery (727,000) and ratings (3.0) both increased by 67%.
  • MAD (Monday, 8:15/8:30 p.m.) similarly scored solid gains vs. the 2010 time period—average kids 6-11 delivery (714,000) improved by 37% and ratings (2.9) by38%, kids 2-11 delivery (965,000) improved by 24% and ratings (2.3) by 21%, and kids 9-14 delivery (656,000) improved by 55% and ratings (2.7) by 59%.

 

Rounding out the week, Cartoon Network’s Friday night line-up of animated action-adventure series (7-9 p.m.) captured the #1 ranking on all television among boys 6-11 and boys 9-14.  Compared to February 2010’s performance, February 2011 saw average kids 6-11 delivery (669,000) grow by 20% and ratings (2.7) by17%, kids 2-11 delivery (940,000) grow by 1% and ratings (2.3) remain unchanged, and kids 9-14 delivery (602,000) grow by 65% and ratings (2.5) by 67%.  Boys 6-11 delivery (552,000) grew by 25% and ratings (4.4) by 26%, boys 2-11 delivery (736,000) and ratings (3.5) both grow by 9%, and boys 9-14 delivery (501,000) grow by 69% and ratings (4.0) by 67%.

  • New series YOUNG JUSTICE (7 p.m.) scored 47% growth among kids 9-14 delivery (598,000) and ratings (2.5), 5% growth among kids 6-11 delivery (690,000) and 4% growth among ratings (2.8), and 56% growth among boys 9-14 delivery (495,000) and 20% growth among boys 6-11 (576,000).
  • BEN 10: ULTIMATE ALIEN (7:30 p.m.) also achieved double-digit monthly growth across key kids demos: average kids 6-11 delivery (752,000) grew by 31% and ratings (3.0) by 30%, kids 2-11 delivery (1,117,000) grew by 14% and ratings (2.7) by 13%, and kids 9-14 delivery (627,000) grew by 75% and ratings (2.6) by 73%.
  • GENERATOR REX (8 p.m.) improved its performance among kids and boys 9-14—average kids 9-14 delivery (522,000) grew by 43% and ratings (2.1) by 40%,and boys 9-14 delivery (449,000) grew by 53% and ratings (3.6) by 50%.
  • STAR WARS: THE CLONE WARS (8:30 p.m.) charted strong double-digit gains across all kids and boys demos for the month—average kids 6-11 delivery (811,000) improved by 41% and ratings (3.3) by 43%, kids 2-11 delivery (1,091,000) improved by 14% and ratings (2.6) by 13%, and kids 9-14 delivery (737,000) improved by 91% and ratings (3.0) by 88%.