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Cartoon Network

Cartoon Network Ratings Highlights for January 2011

via Turner press notes:

Cartoon Network
Cartoon Network’s January 2011 performance out-paced its December 2010 performance across all kids demos in early evening prime time: average kids 6-11 delivery (515,000) and kids 2-11 delivery (782,000) both increased by 1%, while average kids 9-14 delivery (374,000) increased by 4%.  Ratings across the board remained unchanged.  The network’s total day performance also saw month over month gains, with average kids 6-11 delivery (328,000) gains of 3%, kids 2-11 delivery (514,000) gains of 1% and kids 9-14 delivery (240,000) gains of9%.  Total day ratings for kids 6-11 and kids 2-11 remained unchanged, while kids 9-14 ratings (1.0) grew by 11%.

The network’s Monday night animated comedies (7-9 p.m.) also attracted significant delivery growth among all kids and boys demos over the month compared to January last year—average kids 6-11 delivery (593,000) grew by 1%, kids 2-11 delivery (892,000) grew by 2%, kids 9-14 delivery (445,000) grew by 13%, boys 6-11 delivery (457,000) grew by 8%, boys 2-11 delivery (643,000) grew by 13% and boys 9-14 delivery (342,000) grew by 22%.

ADVENTURE TIME (Monday, 8 p.m.) earned outstanding double-digit growth across the board vs. the same time period last year, with delivery and ratings gains ranging between 24% and 68%.  Average kids 6-11 delivery (786,000) improved by 36%, kids 2-11 delivery (1,101,000) improved by 29%, kids 9-14 delivery (594,000) improved by 50%, boys 6-11 delivery (620,000) improved by 54%, boys 2-11 delivery (813,000) improved by 42% and boys 9-14 delivery (467,000) improved by 68%.  REGULAR SHOW (Monday, 8:15 p.m.) earned even larger gains vs. last year’s time period—kids 6-11 delivery (785,000) increased by 42%, kids 2-11 delivery (1,083,000) increased by 31%, kids 9-14 delivery (631,000) increased by 61%, boys 6-11 delivery (635,000) increased by 63%, boys 2-11 delivery (816,000) increased by 47% and boys 9-14 delivery (508,000) increased by 76%.

Wednesday night’s alternative live-action series DUDE, WHAT WOULD HAPPEN (8 p.m.) scored solid improvement as well vs. the same time period last year: kids 6-11 delivery (529,000) grew by 11%, kids 2-11 delivery (682,000) grew by 4%, kids 9-14 delivery (377,000) grew by 13%, boys 6-11 delivery (417,000) grew by 11%, boys 2-11 delivery (516,000) grew by 5% and boys 9-14 delivery (279,000) grew by 5%.  Immediately following, DESTROY BUILD DESTROY (8:30 p.m.) also charted kids 6-11 delivery gains of 7% (433,000), kids 2-11 delivery gains of 8% (556,000), kids 9-14 delivery gains of 11% (351,000), boys 2-11 delivery gains of 3% (418,000), and boys 9-14 delivery gains of  3% (267,000).

Cartoon Network’s Friday night line-up of animated action-adventure series captured double-digit growth among older kids and boys vs. last year’s time period: average kids 9-14 delivery (460,000) expanded by 14% and ratings (1.9) by 12%, while boys 9-14 delivery (377,000) and ratings (3.0) both expanded by 20%.  Among the individual programs, YOUNG JUSTICE (7 p.m.) scored 37% growth among kids 9-14 delivery (539,000) and 38% among ratings (2.2), and 45% growth among boys 9-14 delivery (424,000) and 48% among ratings (3.4).  BEN 10: ALIEN FORCE (7:30 p.m.) achieved 7% growth among kids 9-14 delivery (407,000), and 19% growth among boys 9-14 delivery (344,000).  Similarly, STAR WARS: THE CLONE WARS (8:30 p.m.) improved kids 9-14 delivery (609,000) by 14%, and boys 9-14 delivery (521,000) by 21%.

On Saturday mornings, new episodes of POKÉMON: DP SINNOH LEAGUE (8 a.m.) earned 12% delivery improvement among kids 9-14 (341,000) and 15% improvement among boys 9-14 delivery (283,000).