Cartoon Network Ratings Highlights for January 17 – 23, 2011
via Turner press notes:
Cartoon Network
Last week, Cartoon Network achieved the #1 destination on all television among Boys 9-14 on Friday night (7-9 p.m.), which charted double-digit growth among kids and boys 9-14 versus the same time period last year. The animated action-adventure block earned 29% delivery gains among kids 9-14 (468,000) and 27% ratings gains (1.9). Across the block, boys 9-14 delivery (391,000) surged by 44% and ratings (3.1) by 41%, while boys 6-11 delivery (464,000) grew by 4% and ratings (3.7) by 6%.
Leading the Friday night line-up, YOUNG JUSTICE (7 p.m.) scored 22% growth among kids 9-14 (495,000) and 18% growth among ratings (2.0). Boys 9-14 delivery (382,000) increased by 26% and ratings (3.1) by 29%. Even more impressive, BEN 10: ALIEN FORCE (7:30 p.m.) achieved 27% growth among kids 9-14 delivery (387,000), 23% growth among ratings (1.6), and 56% growth among boys 9-14 delivery (345,000) and ratings (2.8). And to crown the evening, STAR WARS: THE CLONE WARS (8:30 p.m.) improved kids 9-14 delivery (603,000) and ratings (2.5) by 39%, and boys 9-14 delivery (491,000) and ratings (3.9) by 44%.
Overall across the fourth week of January 2011, Cartoon Network earned 2% early evening prime time (7-9 p.m.) delivery growth among kids 9-14 (377,000) while ratings remained unchanged, and 2% total day (6 a.m.-9 p.m.) delivery growth among kids 9-14 (258,000) and 10% growth in ratings (1.1).
Monday night animated comedies (7-9 p.m.) also attracted significant growth among older kids vs. the same time period last year: kids 9-14 delivery (521,000) expanded by 23% and ratings (2.1) by 24%, and boys 9-14 delivery (397,000) expanded by 29% and ratings (3.2) by 28%. Adventure Time (8 p.m.) continued its positive ratings trajectory, earning 16% delivery gains among kids 6-11 (758,000) and 67% delivery gains among kids 9-14 (604,000). Boys 6-11 delivery (555,000) grew by 21% and boys 9-14 delivery (474,000) grew by 80%. Regular Show (8:15 p.m.) earned across-the-board double and triple-digit delivery gains as well—kids 2-11 delivery (996,000) increased by 10%, 6-11 delivery (790,000) increased by 33%, kids 9-14 delivery (692,000) increased by 135%, boys 2-11 delivery (759,000) increased by 25%, boys 6-11 delivery (609,000) increased by 44% and boys 9-14 delivery (559,000) increased by 146%.
Wednesday night’s alternative live-action series DUDE, WHAT WOULD HAPPEN (8 p.m.) scored significant audience improvement as well vs. the same time period last year. Kids 6-11 delivery (524,000) grew by 15%, kids 9-14 delivery (370,000) grew by 30%, boys 2-11 delivery (503,000) grew by 7%, boys 6-11 delivery (437,000) grew by 23% and boys 9-14 delivery (284,000) grew by 23%. Immediately following, Destroy Build Destroy (8:30 p.m.) charted kids 9-14 delivery gains of 15% (314,000) and 14% delivery gains among boys 9-14 (248,000).
Finally, a premiere episode of POKÉMON: DP SINNOH LEAGUE (Saturday, 8 a.m.) earned 6% delivery improvement among kids 9-14 (320,000) and 8% ratings improvement (1.3), and 10% improvement among both boys 9-14 delivery (274,000) and ratings (2.2).