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Cartoon Network

Cartoon Network Ratings Highlights for January 10 – 16, 2011

via Turner press notes:

Cartoon Network
Across the third week of January 2011, Cartoon Network’s early evening Prime (7-9 p.m.) and Total Day delivery and ratings earned respectable gains across most kids demos vs. the same time period last year—average Prime kids 2-11 delivery (817,000) grew by 1% and ratings (2.0) were unchanged, while kids 9-14 delivery (397,000) grew by 11% and ratings (1.6) by 7%. In Total Day, kids 6-11 delivery (338,000) grew by 10% and ratings (1.4) by 17%, kids 2-11 delivery (524,000) grew by 3% and ratings (1.3) by 8%, and kids 9-14 delivery (248,000) grew by 18% and ratings (1.0) by 11%.

Monday night’s line-up (7-9 p.m.) of animated comedies—including original series Adventure Time, Regular Show and Mad—charted significant growth vs. the same 2009 time period.  Earning double-digit growth across the board, boys 6-11 delivery (454,000) increased by 10%, boys 2-11 delivery (682,000) increased by 11% and boys 9-14 delivery (313,000) increased by 15%.

A premiere episode of Adventure Time (8 p.m.) posted outstanding delivery gains across all key demos—kids 6-11 delivery (736,000) expanded by 28%, kids 2-11 delivery (1,128,000) expanded by 23%, and kids 9-14 delivery (514,000) expanded by 59%.  With an encore episode, Regular Show (8:15 p.m.) also scored considerable delivery gains vs. the previous year’s time period—kids 6-11 delivery (714,000) advanced by 23%, kids 2-11 delivery (1,039,000) advanced by 7%, and kids 9-14 delivery (563,000) advanced by 48%.  And Mad continued the delivery-growth trend, charting 21% growth among kids 6-11 delivery (651,000), 9% growth among kids 2-11 delivery (972,000), and 36% growth among kids 9-14 delivery (512,000).

Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.) also scored impressive growth compared to the previous year’s time period, including 7% delivery gains among kids 6-11 (509,000) and 12% gains among kids 2-11 (759,000).   Original series Dude, What Would Happen (8 p.m.) proved extremely popular among kids and boys—kids 6-11 delivery (529,000) grew by 26%, kids 2-11 delivery (740,000) grew by 25%, kids 9-14 delivery (354,000) grew by13%, boys 6-11 delivery (430,000) grew by 36%, boys 2-11 delivery (538,000) grew by 25%, and boys 9-14 delivery (290,000) grew by 33%.  Destroy Build Destroy(8:30 p.m.) scored even stronger delivery gains vs. the 2009 time period—kids 6-11 delivery (417,000) grew by 31%, kids 2-11 delivery (564,000) grew by 38%, kids 9-14 delivery (322,000) grew by 21%, boys 6-11 delivery (326,000) grew by 23%, boys 2-11 delivery (394,000) grew by 27% and boys 9-14 delivery (263,000) grew by 34%.

Cartoon Network’s newest original action-adventure animated series Young Justice propelled the Friday night action-adventure block (7-9 p.m.) to significant growth vs. the same 2009 time period.  The block overall saw kids 6-11 delivery (552,000) improve by 13%, kids 2-11 delivery (767,000) improve by 7%, and kids 9-14 delivery (500,000) improve by 35%.

Young Justice (Friday, 7 p.m.) alone charted kids 6-11 delivery (682,000) growth of 46%, kids 2-11 delivery (977,000) growth of 48%, kids 9-14 delivery (578,000) growth of 73%, boys 6-11 delivery (600,000) growth of 61%, boys 2-11 delivery (805,000) growth of 69% and boys 9-14 delivery (494,000) growth of 73%.  Immediately following, Ben 10: Alien Force (7:30 p.m.) earned solid growth among kids and boys demos as well: kids 6-11 delivery (474,000) increased by 11%, kids 2-11 delivery (675,000) increased by 4%, kids 9-14 delivery (445,000) increased by 29%, boys 6-11 delivery (445,000) increased by 32%, boys 2-11 delivery (562,000) increased by 21% and boys 9-14 delivery (364,000) increased by 30%.