Cartoon Network Ratings Highlights for January 3 – 9, 2011
via Turner press notes:
Cartoon Network
Across the first week of January 2011, Cartoon Network’s early evening (7-9 p.m.) delivery and ratings increased across its targeted kids 6-11 and 2-11 demos vs. the same time period last year—average kids 6-11 delivery (516,000) grew by 6% and ratings (2.1) by 5%, and kids 2-11 delivery (771,000) grew by 3% and ratings (1.9) by 6%. Versus the previous four weeks, the network charted solid gains as well: kidss 6-11 delivery grew by 8% and ratings by 11%, kids 2-11 delivery grew by 5% and ratings by 6%, and kids 9-14 delivery (363,000) grew by 6% and ratings (1.5) by 7%.
Monday night’s line-up (7-9 p.m.) of animated comedies—including original series Adventure Time, Regular Show and Mad—charted significant growth vs. the 2009 time period: average kids 6-11 delivery (603,000) increased by 12% and ratings (2.4) by 9%, kids 2-11 delivery (933,000) increased by 16% and ratings (2.2) by 10%, and kids 9-14 delivery (452,000) increased by 4% and ratings (1.9) by 6%. Even more impressive, boys 6-11 delivery (491,000) increased by 25%, boys 2-11 delivery (681,000) increased by 22% and boys 9-14 delivery (363,000) increased by 13%.
A premiere episode of Adventure Time (8 p.m.) posted double-digit delivery gains across all key demos—kids 6-11 delivery (776,000) expanded by 38%, kids 2-11 delivery (1,122,000) expanded by 38%, and kids 9-14 delivery (611,000) expanded by 24%. Regular Show (8:15 p.m.) scored even larger delivery gains vs. the previous year’s time period—kids 6-11 delivery (781,000) advanced by 68%, kids 2-11 delivery (1,113,000) advanced by 57%, and kids 9-14 delivery (635,000) advanced by 40%. And Mad continued the delivery trend, charting 33% growth among kids 6-11 delivery (678,000), 35% growth among kids 2-11 delivery (998,000), and 23% growth among kids 9-14 delivery (590,000).
Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.) ranked #1 on all television among boys 6-11. Compared to the previous year’s time period, original series Dude, What Would Happen (8 p.m.) scored solid delivery gains among kids and boys—kids 6-11 delivery (518,000) grew by 6%, kids 2-11 delivery (659,000) grew by 1%, boys 6-11 delivery (404,000) grew by 6%, and boys 2-11 delivery (501,000) grew by 5%. Destroy Build Destroy (8:30 p.m.) also scored delivery gains across targeted demos vs. the 2009 time period—kids 6-11 delivery (446,000) grew by 22%, kids 2-11 delivery (546,000) grew by 16%, kids 9-14 delivery (347,000) grew by 9%, boys 6-11 delivery (363,000) grew by 25%, and boys 2-11 delivery (426,000) grew by 24%.
Cartoon Network’s newest original action-adventure animated series, Young Justice (Friday, 7 p.m.), premiered last week to significant growth vs. the same 2009 time period: kids 6-11 delivery (741,000) improved by 5%, kids 9-14 delivery (548,000) improved by 16%, boys 6-11 delivery (582,000) improved by 18%, boys 2-11 delivery (772,000) improved by 2%, and boys 9-14 delivery (434,000) improved by 16%.