Cartoon Network Ratings Highlights for 4th Quarter 2010
via Turner press notes:
Cartoon Network
Comparing 4th Quarter 2010 to its 4th Quarter 2009 performance, Cartoon Network’s prime time delivery and ratings increased across all kid demos—average kids 6-11 delivery (530,000) grew by 6% and ratings (2.1) by 5%, kids 2-11 delivery (770,000) grew by 4% and ratings (1.9) by 6%, and kids 9-14 delivery (403,000) grew by 4% and ratings (1.7) by 6%. The network’s quarterly performance with boys also charted gains vs. last year: boys 6-11 delivery (404,000) grew by 13% and ratings (3.2) by 14%, boys 2-11 delivery (547,000) grew by 9% and ratings (2.6) by 8%, and boys 9-14 delivery (304,000) grew by 8% and ratings (2.4) by 4%.
Across 4th Quarter 2010, Monday night’s line-up (8-10 p.m.) of animated comedies—including original series Adventure Time, Regular Show and Mad—ranked #1 on all television among boys 2-11, 6-11 and 9-14. Charting significant double-digit growth vs. the 2009 time period, average kids 6-11 delivery (642,000) increased by 28% and ratings (2.6) by 30%, kids 2-11 delivery (904,000) increased by 23% and ratings (2.2) by 22%, and kids 9-14 delivery (529,000) increased by 27% and ratings (2.2) by 29%. Equally impressive, boys 6-11 delivery (492,000) increased by 39%, boys 2-11 delivery (655,000) increased by 33% and boys 9-14 delivery (408,000) increased by 40%.
Wednesday night’s schedule of original live-action alternative programming (7-10 p.m.)—including originals Dude, What Would Happen, Destroy Build Destroy and Hole in the Wall—also achieved solid growth among older kids and boys demos vs. 4th Quarter 2009: Kids 6-11 delivery (577,000) grew by 2%, kids 9-14 delivery (432,000) grew by 5%, boys 6-11 delivery (454,000) grew by 11%, and boys 9-14 delivery (339,000) grew by 12%.
Friday night’s animated action-adventure block (7-10 p.m.)—spotlighting original series Ben 10: Ultimate Alien, Sym-Bionic Titan, Generator Rex and Star Wars: The Clone Wars—also posted gains vs. the 4th Quarter 2009 time period: kids 6-11 delivery (570,000) improved by 1%, kids 9-14 delivery (452,000) improved by 4%, boys 6-11 delivery (475,000) improved by 9%, boys 2-11 delivery (615,000) improved by 3%, and boys 9-14 delivery (370,000) improved by 9%.