Disney XD vs. Nicktoons for the Week of November 22 – 28, 2010
Thanks to Cynopsis Kids, here’s a rundown of Disney XD and Nicktoons ratings from each day last week (Thanksgiving week). Monday – Sunday’s ratings only account for 6am-11pm, so following each day’s results is a summary of what each network aired. Demo winners are in red.
| Monday 11/22
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 212,000 | 102,000 |
| Kids 6-11 | 170,000 | 68,000 |
| Tweens 9-14 | 137,000 | 48,000 |
On Monday, Disney XD aired an all-day Zeke and Luther marathon from 6am-7:30pm and 9:30-11pm. From 7:30-9:30, Disney XD aired The Suite Life on Deck, new Pair of Kings, new Zeke and Luther and I’m in the Band.
Nicktoons aired an all-day Fanboy & Chum Chum marathon from 6am-8pm, followed by an hour each of T.U.F.F. Puppy and Planet Sheen from 8-10pm. Finally, from 10-11pm they aired The Troop and Invader ZIM.
| Tuesday 11/23
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 214,000 | 95,000 |
| Kids 6-11 | 133,000 | 72,000 |
| Tweens 9-14 | 100,000 | 67,000 |
Disney XD aired an all-day Kid vs. Kat marathon from 6am-11pm, which included a new episode at 8:30pm.
Nicktoons schedule reverted back to a “normal schedule” with no special programming.
| Wednesday 11/24
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 393,000 | 149,000 |
| Kids 6-11 | 253,000 | 103,000 |
| Tweens 9-14 | 174,000 | 94,000 |
Disney XD aired an all-day Phineas and Ferb marathon from 6am-11pm, with a new-to-XD episode at 8:30pm.
Nicktoons aired an all-day Fairly OddParents marathon from 6am-11pm.
| Thursday 11/25
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 209,000 | 130,000 |
| Kids 6-11 | 164,000 | 88,000 |
| Tweens 9-14 | 94,000 | 46,000 |
Disney XD aired an all-day Kick Buttowski marathon from 6am-11pm, with a new episode at 8:30pm.
Nicktoons aired a day full of 2 hour blocks of Fanboy & Chum Chum, Penguins of Madagascar, T.U.F.F. Puppy, Planet Sheen and Hero Factory from 6am-11pm.
| Friday 11/26
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 215,000 | 184,000 |
| Kids 6-11 | 165,000 | 147,000 |
| Tweens 9-14 | 136,000 | 104,000 |
Disney XD had two marathons today, Pair of Kings from 6am-3pm and The Avengers: Earth’s Mightiest Heroes! from 3-11pm (with two new episodes at 8:30pm).
Nicktoons aired an all-day marathon of Avatar: The Last Airbender from 6am-11pm.
| Saturday 11/27
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 199,000 | 156,000 |
| Kids 6-11 | 150,000 | 124,000 |
| Tweens 9-14 | 97,000 | 106,000 |
Disney XD had a “regular schedule” from 6-11am, followed by blocks of Kick Buttowski, Phineas and Ferb, Pair of Kings and The Suite Life on Deck from 11am-11pm.
Nicktoons aired an all-day Dragon Ball Z Kai marathon from 6am-10pm, with new episodes from 9-10pm. SpongeBob SquarePants aired from 10-11pm. This marathon helped Nicktoons beat Disney XD for the day with tweens 9-14.
| Sunday 11/28
6am-11pm |
Disney XD | Nicktoons |
| Kids 2-11 | 222,000 | 90,000 |
| Kids 6-11 | 170,000 | 58,000 |
| Tweens 9-14 | 138,000 | 38,000 |
Disney XD aired a day full of Phineas and Ferb, The Suite Life on Deck, Zeke and Luther, I’m in the Band and Kick Buttowski blocks from 6am-11pm.
Nicktoons aired an all-day Zevo-3 marathon from 6am-10pm, followed by SpongeBob from 10-11pm. Obviously this did not do well, as each demo was at the lowest of the week.
| Week of 11/22-28
Total Day |
Disney XD | Nicktoons |
| Kids 2-11 | 194,000 | 115,000 |
| Kids 6-11 | 140,000 | 84,000 |
| Tweens 9-14 | 105,000 | 64,000 |
| Week of 11/22-28
Primetime |
Disney XD | Nicktoons |
| Kids 2-11 | 215,000 | 157,000 |
| Kids 6-11 | 161,000 | 114,000 |
| Tweens 9-14 | 110,000 | 89,000 |
In summary: Disney XD is in more households than Nicktoons (78 million vs. 58 million) and therefore is expected to regularly do better in ratings. However, it’s obvious that Nicktoons can beat Disney XD at times – especially with Dragon Ball Z Kai marathons. Zevo-3, being a new show, doesn’t have the power to produce good ratings yet (and may never) so it was a big mistake for Nicktoons to air a full day’s marathon of it (especially since many episodes repeated several times over the course of the day).
These ratings for Nicktoons also show why they made so many schedule changes this week (which started on Tuesday). More Avatar and Dragon Ball Z Kai, which are currently Nicktoons biggest ratings winners. Plus, more of The Fairly OddParents, which did pretty good up against Phineas and Ferb last Wednesday.