Cartoon Network’s Ratings Highlights for September 27 – October 3, 2010
via Turner press notes:
CARTOON NETWORK:
Cartoon Network’s Monday night programming block of animated comedies (7-10 p.m.) once again achieved significant ratings and delivery gains compared to both the same time period last year and it’s own performance in previous weeks. Versus the 2009 time period, overall kids 6-11 delivery (632,000) improved by 16% and ratings (2.6) by 18%; kids 2-11 delivery (898,000) improved by 24% and ratings (2.2) by 22%; and kids 9-14 delivery (479,000) improved by 12% and ratings (2.0) by 12%.
Top-rated new animated series to date in 2010 ADVENTURE TIME (8 p.m.) continued to anchor the evening line-up, earning remarkable gains vs. 2009—kids 6-11 delivery (879,000) increased by 60% and ratings (3.6) by 64%; kids 2-11 delivery (1,158,000) increased by 58% and ratings (2.8) by 56%; and kids 9-14 delivery (561,000) increased by 19% and ratings (2.3) by 21%. Similarly, boys 6-11 delivery (700,000) improved by 43%, boys 2-11 delivery (849,000) improved by 40% and boys 9-14 delivery (468,000) improved by 11%.
The newest Cartoon Network original series, THE REGULAR SHOW (8:15 p.m.) scored large double-digit gains among all kids and boys demos vs. the prior year. Kids 6-11 delivery (953,000) expanded by 85%, kids 2-11 delivery (1,267,000) expanded by 87%, kids 9-14 delivery (636,000) expanded by 47%, boys 6-11 delivery (763,000) expanded by 61%, boys 2-11 delivery (952,000) expanded by 66%, and boys 9-14 delivery (531,000) expanded by 30%.
Immediately following was the new series MAD (8:30 p.m.), which charted gains across the board vs. the 2009 time period: kids 6-11 delivery (813,000) grew by 38%, kids 2-11 delivery (1,048,000) grew by 36%, kids 9-14 delivery (622,000) grew by 35%, boys 6-11 delivery (619,000) grew by 21%, boys 2-11 delivery (778,000) grew by 27%, and boys 9-14 delivery (525,000) grew by 32%.
Growing delivery across every kid demo, TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) also wrapped up the evening with double and triple-digit gains compared to last year’s 2009 time period. Kids 6-11 delivery (626000) improved by 40%; kids 2-11 delivery (837,000) improved by 52%, kids 9-14 delivery (676,000) improved by 136%, boys 6-11 delivery (447,000) improved by 19%, boys 2-11 delivery (567,000) improved by 33% and boys 9-14 delivery (506,000) improved by 99%.
On Friday night, a new Season 3 episode of STAR WARS: THE CLONE WARS (9 p.m.) earned solid gains among kids demos. Versus the previous year’s timeslot, kids 6-11 delivery (811,000) grew by 13%, kids 2-11 delivery (1,013,000) grew by 13%, and kids 9-14 delivery (654,000) grew by 20%.
The Saturday morning action-adventure franchise CRUSHZONE (6:30 – 11 a.m.) also achieved overall growth among kids 2-11 delivery (517,000/up 7%) and kids 9-14 delivery (289,000/up 8%).