Cartoon Network’s Third Quarter 2010 Ratings Highlights
via Turner press notes:
Cartoon Network
Cartoon Network grew in prime (M-Su 8pm-10pm) versus Q3 ‘09 figures, with 12% delivery growth among kids 2-11 (749,000), while kids 6-11 also saw growth (492,000).
- Total Day delivery was also up 12% with kids 2-11.
- Cartoon Network was the #1 destination on Monday nights (8p-10p) on all television for boys 2-11, boys 6-11, and boys 9-14 in Q3 ‘10.
- Overall, Monday nights (7p-10p) have grown an average +57% with kids 2-11, +40% with kids 6-11, and +35% with kids 9-14 over the same time period in 2009.
- New series Adventure Time at 8p continued to post strong gains over the prior year time period, up an average +71% with kids 2-11, +57% with kids 6-11, and +50% with kids 9-14.
- At 9p, new series Total Drama World Tour posted +56% average gains over the prior year time period with kids 2-11, +49% average gains with kids 6-11, and +74% average gains with kids 9-14.
- At 7p on Monday, the new animated series Scooby Doo: Mystery Incorporated has grown an average +90% with kids 2-11, +61% with kids 6-11, and +37% with kids 9-14 over the prior year time period.
- After just three weeks, Regular Show (8:15-8:30pm) and Mad (8:30-8:45pm), which began airing on Monday 9/6, are already generating strong results. Regular Show is up +46% among with kids 2-11, +51% among kids 6-11, and +53% with kids 9-14 versus the same time period in 2009, while Mad achieved year-to-year gains of +15% among kids 2-11, +20% with kids 6-11, and +50% with kids 9-14.
- On Saturday nights (8p-10p), Cartoon Network’s new home for family movies achieved kids 2-11 average delivery growth (781,000) of +86% and kids 6-11 delivery growth (500,000) of +61%.
- The series premiere of Sym-Bionic Titan (Friday, 9/17 at 8p) saw a delivery increase of +33% among kids 2-11, +41% with kids 6-11 and +75% among kids 9-14 versus last year same time period. The Season 3 premiere of Star Wars: Clone Wars also saw growth over the same time period last year with gains of +51% among kids 2-11, +85% with kids 6-11 and +158% among kids 9-14.