Cartoon Network’s Ratings Highlights for September 13 – 19, 2010
via Turner press notes:
Cartoon Network
Last Friday night’s series premiere of Genndy Tartakovsky’s SYM-BIONIC TITAN (8 p.m.) posted strong double-digit growth across all targeted kids and boys demos, vs. the same time period last year. Kids 6-11 delivery (687,000) increased by 30% and ratings (2.8) by 27%; kids 2-11 delivery (956,000) increased by 24% and ratings (2.3) by 21%; kids 9-14 delivery (533,000) increased by 43% and ratings (2.2) by 47%; boys 6-11 delivery (576,000) increased by 35% and ratings (4.5) by 32%; boys 2-11 delivery (776,000) increased by 29% and ratings (3.7) by 28%; and boys 9-14 delivery (443,000) increased by 28% and ratings (3.6) by 29%.
Later in the evening, the Season 3 premiere of STAR WARS: THE CLONE WARS (9 p.m.) propelled delivery and ratings into the stratosphere, charting double and triple-digit gains among kids & boys demos. Versus the previous year’s timeslot, kids 6-11 delivery (984,000) grew by 85% and ratings (4.0) by 82%; kids 2-11 delivery (1,155,000) grew by 51% and ratings (2.8) by 47%; kids 9-14 delivery (978,000) grew by 158% and ratings (4.0) by 150%; boys 6-11 delivery (875,000) grew by 104% and ratings (6.9) by 103%; boys 2-11 delivery (999,000) grew by 61% and ratings (4.7) by 62%; and boys 9-14 delivery (858,000) grew by 157% and ratings (6.9) by 156%.
Overall, the Friday night line-up (7-10 p.m.) of action-adventure animated programming pushed average kids 6-11 delivery (738,000) up by 14%, kids 9-14 delivery (672,000) up by 52%, boys 6-11 delivery (632,000) up by 32% and boys 9-14 delivery (580,000) up by 58%.
Cartoon Network’s Monday night programming block of animated comedies (7-10 p.m.) continued to surge ahead with significant ratings and delivery gains compared to the same time period last year. Overall kids 6-11 delivery (580,000) and ratings (2.3) both improved by 21%; kids 2-11 delivery (848,000) improved by 16% and ratings (2.0) by 11%; and kids 9-14 delivery (471,000) improved by 18% and ratings (1.9) by 19%.
ADVENTURE TIME (8 p.m.) continued to serve as an anchor for the evening—kids 6-11 delivery (869,000) improved by 45%, kids 2-11 delivery (1,182,000) improved by 42% and kids 9-14 delivery (691,000) improved by 35%. Similarly, boys 6-11 delivery (707,000) improved by 63%, boys 2-11 delivery (968,000) improved by 58% and boys 9-14 delivery (546,000) improved by 50%.
The newest Cartoon Network original series, REGULAR SHOW (8:15 p.m.) once again in its second week scored solid double-digit gains among all kids and boys demos vs. the prior year. Kids 6-11 delivery (921,000) expanded by 47%, kids 2-11 delivery (1,217,000) expanded by 35%, kids 9-14 delivery (699,000) expanded by 40%, boys 6-11 delivery (765,000) expanded by 69%, boys 2-11 delivery (996,000) expanded by 51%, and boys 9-14 delivery (546,000) expanded by 45%.
Immediately following was the new series MAD (8:30 p.m.), also in its second week, which charted gains among older kids: kids 6-11 delivery (744,000) grew by 3%, kids 9-14 delivery (622,000) grew by 26%, boys 6-11 delivery (615,000) grew by 28%, and boys 9-14 delivery (508,000) grew by 46%.
Growing delivery across every kid demo over its previous week, TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) also wrapped up the evening with double-digit gains compared to last year’s 2009 time period. Kids 6-11 delivery (627000) improved by 44%; kids 2-11 delivery (871,000) improved by 35%, kids 9-14 delivery (595,000) improved by 89%, boys 6-11 delivery (478,000) improved by 30%, boys 2-11 delivery (654,000) improved by 28% and boys 9-14 delivery (469,000) improved by 71%.