Cartoon Network Ratings Highlights for August 30 – September 5, 2010
via Turner press note:
Cartoon Network
Cartoon Network began September ’10 by scoring double-digit ratings and delivery gains among kids 2-11 in both Prime Time and Total Day. Compared to the same time period last year, prime time delivery among kids 2-11 (795,000) increased by 13% and ratings (1.9) by 12%. In total day, weekly average kids 2-11 delivery (584,000) increased by 19% and ratings (1.4) by 17%. Total day delivery among kids 6-11 (358,000) also grew by 4% vs. the 2009 time period.
The network’s Monday night animated comedies (7-10 p.m.) continue to rank #1 on all television among boys 2-11, 6-11 and 9-14 demos, with triple and double-digit gains across the board vs. 2009. Boys 2-11 delivery (815,000) grew by 110%, boys 6-11 delivery (568,000) grew by 89% and boys 9-14 delivery (346,000) grew by26%. Similarly, kids 2-11 average delivery (1,141,000) grew by 107% and ratings (2.7) by 108%, kids 6-11 delivery (766,000) grew by 88% and ratings (3.1) by 82%, and kids 9-14 delivery (477,000) and ratings (2.0) both grew by 33%.
ADVENTURE TIME (8 and 8:30 p.m.) enjoyed a back-to-back play on Monday night, scoring double and triple-digit gains across all kids, boys and girls demos. Of the two telecasts, the 8:30 p.m. airing fared best compared to the same time period last year: kids 2-11 delivery (1,298,000) improved by 132%, kids 6-11 delivery (928,000) improved by 121%, kids 9-14 delivery (636,000) improved by 47%, boys 2-11 delivery (977,000) improved by 114%, boys 6-11 delivery (729,000) improved by 105% and boys 9-14 delivery (479,000) improved by 27%.
A new episode of TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) once again charted impressive double-digit gains among kids and boys demos: kids 6-11 delivery (683,000) expanded by 58% and ratings (2.8) by 56%; kids 2-11 delivery (916,000) expanded by 54% and ratings (2.2) by 57%; kids 9-14 delivery (538,000) expanded by 40% and ratings (2.2) by 38%; boys 6-11 delivery (482,000) expanded by 43% and ratings (3.8) by 41%; boys 2-11 delivery (657,000) expanded by 40% and ratings (3.1) by 41%; and boys 9-14 delivery (390,000) expanded by 40% and ratings (3.1) by 41%.
SCOOBY-DOO! MYSTERY, INC. (Monday, 7 p.m.) began the night by posting 86% delivery gains among kids 2-11 (1,003,000), 55% gains among kids 6-11 (611,000),52% gains among boys 2-11 (619,000), and 40% gains among boys 6-11 (396,000).
Growing significantly week by week, the Tuesday night presentation of Cartoon Network’s live-action mystery series UNNATURAL HISTORY (8 p.m.) posted solid double-digit delivery and ratings increases among kids and boys compared to its previous week’s performance. Kids 6-11 delivery (563,000) and ratings (2.3) both improved by 15%; kids 2-11 delivery (781,000) improved by 16% and ratings (1.9) by 19%; and kids 9-14 delivery (454,000) improved by 31% and ratings (1.9) by 36%. Charting even larger gains, boys 6-11 delivery (418,000) improved by 34%, boys 2-11 delivery (578,000) by 43%, and boys 9-14 delivery (322,000) improved by 33%.
On Friday night, BEN 10: ULTIMATE ALIEN (8 p.m.) drew remarkable double-digit gains among key kids demos compared to the same time period in 2009: kids 6-11 delivery (387,000) and ratings (1.6) both grew by 33%; kids 2-11 delivery (654,000) grew by 58% and ratings (1.6) by 60%; and kids 9-14 delivery (292,000) grew by40% and ratings (1.2) by 33%.
And a new episode of GENERATOR REX (Friday, 8:30 p.m.) posted solid increases among kids, boys and girls demos compared to the 2009 time period. Kids 6-11 delivery (407,000) improved by 35%, kids 2-11 delivery (691,000) improved by 72%, boys 6-11 delivery (341,000) improved by 31%, and boys 2-11 delivery (510,000) improved by 64%.