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Cartoon Network

Cartoon Network’s Ratings Highlights for August 23 – 29, 2009 and Month of August

via Turner press notes:

Cartoon Network
Cartoon Network scored solid double-digit prime time delivery and ratings growth among kids 2-11 across the month of August, according to initial data from Nielsen Media Research.  Versus the same 2009 time period, the monthly average kids 2-11 delivery (762,000) grew by 22% and ratings (1.9) by 27%.  Also in prime time, kids 6-11 delivery (484,000) grew by 6% while ratings (2.0) increased by 5%.  In Total Day, average monthly kids 2-11 delivery (640,000) improved by 9% and ratings (1.6) grew by 14%.

Cartoon Network attracted solid double-digit gains among kids 2-11 in both Prime Time and Total Day across the 5th week of August.  Compared to the same week in 2009, Total Day delivery among kids 2-11 (640,000) in creased by 21% and ratings (1.6) grew by 23%.  In Prime Time, weekly average kids 2-11 delivery (785,000) and ratings (1.9) both grew by 27%.  Delivery among kids 6-11 (400,000) also grew in Total Day by 10% and in Prime Time (503,000) by 13%.

Monday night animated comedies (7-10 p.m.) led the month with dramatic overall delivery gains among targeted kids and boys demos.  Compared to August last year, kids 6-11 delivery (652,000) increased by 29% and ratings (2.7) by 29%, kids 2-11 delivery (1,041,000) increased by 49% and ratings (2.5) both increased by 47%, and kids 9-14 delivery (466,000) and ratings (1.9) both  grew by 19%.  Boys demos 6-11, 2-11 and 9-14 also earned significant delivery growth vs. the August 2009 time period, with gains ranging between18% and 46%.

Anchoring the Monday night line-up is the original animated hit series ADVENTURE TIME (8 p.m.), which scored double-digit delivery and ratings gains across key kids and boys demos over August 2009.  Average kids 6-11 delivery (745,000) grew by 19% and ratings (3.0) by 15%, kids 2-11 delivery (1,182,000) and ratings (2.9) both grew by 38%. Kids 9-14 delivery (500,000) also saw gains of 5% and a ratings (2.1) increase of 11%.  Boys delivery scored even stronger gains, with boys 6-11 delivery (564,000) growing by 37%, boys 2-11 delivery (836,000) growing by 47%, and boys 9-14 delivery (377,000) growing by 19%.

SCOOBY-DOO: MYSTERY INCORPORATED (Monday nights at 7 p.m.) double-digit gains vs. the prior year among most kids, boys and girls demos.  Among the highlights, kids 6-11 delivery (686,000) grew by 33%, kids 2-11 delivery (1,180,000) grew by 65%, and kids 9-14 delivery (455,000) grew by 14%.  Boys 6-11 delivery (433,000) grew by 20%, boys 2-11 delivery (736,000) grew by 49%, and boys 9-14 delivery (294,000) grew by 5%.  Girls 2-11 delivery (444,000) grew by 102%.

The animated reality series TOTAL DRAMA WORLD TOUR ( Monday nights at 9 p.m.) also charted remarkable audience growth in August, earning solid double-digit gains across all kids demos: kids 6-11 delivery (696,000) increased by 50%, kids 2-11 delivery (1,014,000) increased by 63% and kids 9-14 delivery (599,000) increased by 61%.

Cartoon Network’s one-hour scripted live-action series UNNATURAL HISTORY (Tuesday nights at 8 p.m.) garnered solid double-digit gains over the prior year among kids and boys 9-14.  Kids 9-14 delivery (408,000) increased by 12% and ratings (1.7) grew by 13%; while boys 9-14 delivery (292,000) increased by 24% and ratings (2.3) grew by 21%.

On Friday night, encore presentations of STAR WARS: THE CLONE WARS (9:30 p.m.) drew remarkable double and triple-digit gains among key kids demos compared to August 2009: kids 6-11 delivery (411,000) grew by 64%; kids 2-11 delivery (661,000) grew by 100%; and kids 9-14 delivery (312,000) grew by 58%.  Additionally, boys 6-11 delivery (355,000) improved by 78%; boys 2-11 delivery (496,000) improved by 92%; and boys 9-14 delivery (251,000) improved by 55%.

Cartoon Network’s Saturday night movie franchise, FLICKS, (7 p.m.), featuring  HOME ALONE 2 and OPEN SEASON 2 drew impressive double and triple-digit gainsamong key kids demos compared to August 2009: kids 6-11 delivery (561,000) increased by 93%; kids 2-11 delivery (866,000) jumped by 117%; and kids 9-14 delivery (437,000) grew by 67%.  Boys 6-11 delivery (371,000) increased by 70%; boys 2-11 delivery (562,000) grew by 94%; and boys 9-14 delivery (290,000) improved by 36%.