Cartoon Network Ratings Highlights for August 16 – 22, 2010
via Turner press notes:
Cartoon Network
Cartoon Network attracted solid double-digit gains among kids 2-11 in both Prime Time and Total Day across the 4th week of August. Compared to the same week in 2009, Total Day delivery among kids 2-11 (657,000) and ratings (1.6) both grew by 14%. In Prime Time, weekly average kids 2-11 delivery (754,000) increased by 18% and ratings (1.8) by 13%. Delivery among kids 6-11 (410,000) also grew in Total Day by 2% and in Prime Time (474,000) by 3%.
Monday night animated comedies (7-10 p.m.) continue to be Cartoon Network’s top franchise, with weekly gains across the board vs. 2009. Kid 2-11 average delivery (985,000) grew by 29% and ratings (2.4) by 26%, kids 6-11 delivery (576,000) grew by 8% and ratings (2.3) by 5%, and kids 9-14 delivery (391,000) and ratings (1.6) both grew by 14%. Similarly, boys 2-11 delivery (649,000) grew by 20%, boys 6-11 delivery (399,000) grew by 2% and boys 9-14 delivery (293,000) grew by 27%.
SCOOBY-DOO! MYSTERY, INC. (Monday, 7 p.m.) showed no signs of panting, as television’s hardest working cartoon canine posted 71% delivery gains among kids 2-11 (1,146,000), 23% gains among kids 6-11 (622,000), 26% gains among kids 9-14 (417,000), 41% gains among boys 2-11 (714,000), 5% gains among boys 6-11 (408,000) and 32% gains among boys 9-14 (285,000).
A new episode of TOTAL DRAMA WORLD TOUR (Monday, 9 p.m.) garnered impressive double-digit gains among kids and boys demos: kids 6-11 delivery (588,000) expanded by 16% and ratings (2.4) by 14%; kids 2-11 delivery (937,000) expanded by 31% and ratings (2.3) by 35%; kids 9-14 delivery (513,000) expanded by 29% and ratings (2.1) by 31%; boys 6-11 delivery (413,000) expanded by 28% and ratings (3.3) by 27%; boys 2-11 delivery (624,000) expanded by 45% and ratings (3.0) by 43%; and boys 9-14 delivery (368,000) expanded by 40% and ratings (3.0) by 43%.
On Friday night, an encore presentation of STAR WARS: THE CLONE WARS (9:30 p.m.) drew remarkable double-digit gains among key kids demos compared to the same time period in 2009: kids 6-11 delivery (360,000) grew by 53%; kids 2-11 delivery (575,000) grew by 88%; and kids 9-14 delivery (307,000) grew by 43%. Additionally, boys 6-11 delivery (289,000) improved by 57%; boys 2-11 delivery (381,000) improved by 62%; and boys 9-14 delivery (307,000) improved by 39%.
And on Tuesday night, a new episode of UNNATURAL HISTORY (8 p.m.) posted solid increases among older kids, boys and girls demos compared to its performance the previous week. Kids 6-11 delivery (439,000) improved by 3%, kids 9-14 delivery (365,000) improved by 9%, boys 9-14 delivery (253,000) improved by 8% and girls 9-14 delivery (112,000) improved by 12%.